November 2, 2017
 Bandai America Celebrates the 20th Anniversary and the Return of Everyone’s Favorite Childhood Friend
Limited Quantities Now Available, Just in Time for the Holiday Season
EL SEGUNDO, CA – Nov. 2, 2017 – Bandai America is excited to announce that this Sunday, Nov. 5, is the retail availability of the 20th Anniversary edition of everyone’s favorite digital pet, Tamagotchi®!
Back by popular demand, the Tamagotchi devices will be available in limited quantities at major retailers such as Target, Wal-Mart, Toys R Us, and Amazon, along with various retailers nationwide. The mini Tamagotchi devices are sold individually and come in six different designs and color schemes with a suggested retail price of $14.99.  Fans will enjoy feeding, cleaning up after and nurturing their digital pet.
“Tamagotchi is back in a big way,” says Tara Badie, marketing director for Bandai America.
“Pre-order response for the Tamagotchi device from old and new fans alike was really incredible with the initial allotment selling out in less than 48 hours in some cases. Tamagotchi is tracking as one of must-have toys this holiday season.”
Since the Tamagotchi debuted in Japan in 1996, the company has sold more than 82 million units worldwide.
About Bandai America
Bandai builds on dreams, adds to the fun, and strives to inspire kids of all ages around the world, every day!  A leader in developing engaging, quality toys that capture children’s imaginative spirit and provide endless “Fun For The Future,” Bandai America Incorporated is the manufacturer and master toy licensee of some of the most popular brands in children’s toys and interactive entertainment today.  The Bandai America brand family includes Power Rangers®, Dragon Ball®, Miraculous™ and Zak Storm™, among other boys, girls, preschool and hobby product lines.  Bandai America Incorporated is a subsidiary of BANDAI NAMCO Holdings Inc., an entity that resulted from the integration of Namco Ltd. and Bandai Co. Ltd. of Japan. Global interests encompass three strategic business units: Toys and Hobby, Video Games and Online Entertainment and Film and Music. The company is headquartered in El Segundo, California.  Find out more about our expertise in connecting with kids in fun and fresh ways at www.Bandai.com.
Tamagotchi: ©BANDAI, WiZ
All other trademarks are the property of their respective owners.
Bandai logo: ® and © 2017 Bandai.
Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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