24 Hour Fan-Focused Social Media Event to Launch in Celebration of #AlienDay426
March 29, 2016

Dark Horse Comics, Funko, NECA, Sideshow Collectibles, Audible, Titan Books, Zen Studios and more than a Dozen other Partners Join Forces to Mark ALIEN DAY on Planet Earth

 

Reebok to Release Exact Replica of the ALIEN Stompers worn by Sigourney Weaver as Ellen Ripley

 

Nationwide Screening Returns One of the Most Iconic Film Franchises to Theaters Across the Country

 Alien Day Key Art

Los Angeles, CA (March 29, 2016) – Twentieth Century Fox Consumer Products announced today an out-of-this-world global celebration of the ALIEN franchise culminating with a special 24 hour, fan-focused social media event on April 26th – a nod to LV-426, the planet from the iconic ALIEN films. ALIEN DAY (#AlienDay426) to encompass a wide range of executions including nationwide screenings, never-before-seen consumer product activations and the kickoff of the ALIEN: Ultimate Trivia Challenge, allowing fans to test their ALIEN knowledge – with the chance to win memorable prizes every 42.6 minutes on Twitter.

 

Fox Consumer Products has teamed with an impressive portfolio of licensing partners; showcasing everything from unique apparel to exclusive comic books to high-end collectables. One of the most-requested licensed products, the Reebok Alien Stomper worn by Sigourney Weaver as Ellen Ripley, as well as the mid tops worn by Lance Henrikson as the Android Bishop, are being released by Reebok in limited edition to mark ALIEN DAY. The iconic movie sneakers will be available beginning April 26th at Reebok.com and select Reebok stores worldwide. Other ALIEN products include the following:

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  • NECA announces the first ever Lieutenant Vasquez (Jenette Goldstein) and Newt (Carrie Henn) figure; as well as the release of a Kenner toy-Inspired Ellen Ripley figure
  • An ALIENS Queen & Power Loader and Ripley figure set in the tradition of their wildly popular ReAction retro action figure series from Funko LLC
  • Dark Horse Comics expounds upon Brian Wood and Tristan Jones’ ongoing ALIENS comic book series with exclusive covers for participating retailers and a deluxe 30th anniversary hardcover version of the original ALIENS series from 1986
  • Titan Books launches the brand-new novel Alien: Invasion (The Rage War book 2) by Tim Lebbon
  • Available on Audible; a brand new audio drama, Alien: Out of the Shadows – starring Rutger Hauer (Blade Runner and Batman Begins) in his first audio role, Matthew Lewis (Harry Potter film series) and Corey Johnson (The Bourne Ultimatum) is a terrifying fight for survival and an intense struggle between human and artificial intelligence.
  • Additional licensed partners are found below

 

In addition, the Alamo Drafthouse is producing a nationwide screening program on April 26th returning the ALIEN franchise to theaters across the country. In over 20 cities, including Austin, New York, Los Angeles and Dallas, participating Alamo locations as well as partner venues will showcase a double-feature presentation of ALIEN and ALIENS. In Alamo locations, each pre-ordered ticket includes a Mondo-designed ALIEN T-shirt, released exclusively for the event screenings. Additionally, the screenings will be accompanied by exclusive ALIEN merchandise—including apparel, accessories, posters and records—from pop-culture company Mondo. Tickets go on sale tomorrow, to find a full list of participating theaters, visit http://AlamoAliens.com.

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ALIEN: Ultimate Trivia Challenge

The hallmark of ALIEN DAY will be a 24-hour Twitter contest. Every 42.6 minutes a new ALIEN trivia question will be presented via the official Alien Anthology twitter account, @AlienAnthology. In advance of the contest kickoff, beginning at 12 AM ET on April 26th, fans will need to pre-register their Twitter handle at ALIEN Anthology (http://AlienAnthology.com).

 

Each trivia question (35 in a 24-hour cycle) will have various prize packages from 20th Century Fox’s ALIEN franchise licensing partners. To qualify to win the corresponding prize, participants must “Reply” to the initial “question tweet,” correctly answer the question, and use the #AlienDay426 and #Contest hashtags. A winner (or “winners” when multiple prizes are offered) will be selected for each of the questions. Please refer to “Official Rules” for additional detail.

 

 

In regards to the announcement, Jeffrey Godsick, President of Twentieth Century Fox Consumer Products stated: “The ALIEN franchise holds a special place not only within the universe of Fox but with movie enthusiasts across the galaxy.” Godsick added, “We noticed that fans of the ALIEN films were starting to rally around the calendar date of April 26th — given the connection to the planet LV-426. Quite simply, it gave us the idea to do something special on this day; to officially mark the occasion alongside fans and to build excitement online, in stores and once again, in theaters.”

 

The ALIEN film series starring Sigourney Weaver (Ellen Ripley) and directed by legendary auteurs Ridley Scott, James Cameron, David Fincher and Jean-Pierre Jeunet, is one of the most enduring horror sci-fi action franchises of all time.  Winning multiple Academy Awards®, these incredible films have spawned countless consumer product lines and launches — from apparel to video games to comic books and more.

The highly-anticipated ALIEN: COVENANT, directed by Ridley Scott and starring Michael Fassbender, will be released in August 2017 by Twentieth Century Fox.

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Additional global ALIEN DAY partners include:

  • ALIEN DIGITAL PINBALL– Fox Digital Entertainment, in partnership with Zen Studios, will launch three digital pinball tables via iTunes, Google Play, PlayStation Network, XBOX Live and Steam.

 

  • DC ENTERTAINMENT – Together with Dark Horse Comics, DC Entertainment will re-release the fan-favorite Batman VS ALIEN comics for the first time in over a decade
  • FRIGHT RAGS – Horror apparel retailer Fright Rags will release limited edition ALIEN-themed apparel
  • THE UPPER DECK COMPANY – The leading trading card company will launch ALIENS Anthology Collector Trading Card and the ALIENS “Vs” Trading Card Game system
  • HOT TOYS – The Hong Kong-based collectible manufacturer is announcing an all-new ALIEN Ripley 1/6th figure
  • KOTOBUKIYA– The Japanese manufacturer unleashes an assortment of highly detailed collectables this spring including a 1:10 scale Warrior Drone ARTFX+ statue from ALIENS and mini “Big Chap” figurines posed to strike up conversation around your home or office!
  • INSIGHT EDITIONS – The illustrated pop culture book publisher will release the trade edition of the Weyland-Yutani Report
  • An all-new ALIEN Internecivus Raptus Statue from Sideshow Collectibles
  • SUPER 7 – The San Francisco based designer toy and apparel company has developed several toys in honor of the ALIEN DAY: ALIEN Muscle figures on card; ALIEN ReAction carrying case with exclusive ALIEN figure; Nostromo playset Kit Bash kit; Japanese vinyl Queen and ALIENS Glassware
  • LOOT CRATE – The monthly mystery subscription box for pop culture fans will launch a limited-edition ALIENS 30th Anniversary crate on 4/26 filled with exclusive merchandise, collectibles and more from all core licensee partners.
  • MEDICOM TOY – Japan-based toy company MEDICOM TOY will release VCD (vinyl super deformed) ALIEN figure and retro style ALIEN figure via Diamond Comics
  • USAopoly – Launches a pair of classic board games with a thrilling twist: YAHTZEE® ALIEN VS PREDATOR™ and CLUE®: ALIEN VS PREDATOR™
  • HOLLYWOOD COLLECTIBLES to release a large-scale model of the Derelict from Alien, molded from an original model that H.R. Giger created for an exhibition in Las Vegas

 

Join the #AlienDay426 conversation on Twitter and Instagram @AlienAnthology and on Facebook at http://facebook.com/alienanthology

Full contest rules and details can be found on the ALIEN Anthology website: http://AlienAnthology.com

Photos of the Reebok Alien Stomper and Alien key art are available for download HERE

 

About Twentieth Century Fox Consumer Products

A division of 21st Century Fox and recognized industry leader, Twentieth Century Fox Consumer Products licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Century Fox Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, the flagship studio leading the industry in supplying award-winning and blockbuster primetime television programming and entertainment content.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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