A Perfect JLU 3 Pack
April 23, 2008

I found it today.  Saw it first at SDCC 2006, when I met Boy Wonder, prior manager of Mattel’s DC line.  Never expected it would take a year and a half to find.  And there it was, today, hanging with a complete set of DCUC Wave 2 (left those for someone else).  Superman/Star Sapphire/Sand.

There IS a forumla for this.  A combination that hits a 3 pack out of the ballpark compared to its neighbors.  Its really not a mystery.  Let me break it down for you.

1. Major Player to pull in the moms and grandpas.  Superman.  Check.
2. Two new characters.  Star Sapphire, Sand.  Check.
3. One of these had multiple appearances.  Star Sapphire.  Check.
4. One of them is a surprise but has a cool costume.  Sand.  Check.
5. At least 2 are male.  It is a line for boys.  Superman, Sand.  Check.
6. One female is even better.  Star Sapphire.  Check.
7. At least 2 are heroes.  It is a line based upon a hero oriented show.  Superman, Sand.  Check.
8.  One villain is even better.  Star Sapphire.  Check.

Erik "Superfriend" Skov
"Gathered together from the four corners of the universe." Oh, wait, that's the show, not me. Erik "SuperFriend" Skov never actually got to appear on the show, although he did watch it every week. Erik spent 6 years working for Hasbro in Pawtucket, RI before leaving for a job that paid more (Why else would a collector leave the company that was making Star Wars, Transformers, and while I was there Batman). I used to post all over the net. These days I tend to hang my hat at AFI.
Read other articles by Erik "Superfriend" Skov.





  • Chip Cataldo says:

    Heh. Great blog, Erik. Nice to see it all quantified for the knuckleheads out there that complain about every 3-pack that comes out. πŸ™‚



  • Christophe says:

    Agreed on all points. Glad you found it.

  • antonio says:

    this made me laugh:

    2 males, 1 female. good mix.

    2 goodies, 1 baddie. good mix.

    2 male goodies beating up on 1 female baddie.

    not a good message to be sending LOL

  • OddJob says:

    Figure that’s been released 600 times and even every kid has at least two, check.


    Seriously, they gotta do some redecos on Superman and Bats if they keep shoving them into 3 packs. Looks like they may have finally learned this.

  • Erik superfriend says:

    There is definitely more to this. I plan on using this general topic of JLU 3packs for several blogs.

  • jamesjesse says:

    I like the analysis.

    But there have been others:

    This one
    The one with Parasite, Stargirl and Aquaman
    The one with Deadshot, Barda and J’onn
    The one with Aztek, Sinestro and Superman
    The one with Ray, Shayera and GL
    The one with Hawk, Dove and Wonder Woman
    The one with Luthor, Mirror Master and Copperhead
    The one with Fire, Ice and GL

    Each one with two new characters at the time, at least one of which had a major role in at least one story.

  • Erik superfriend says:

    I gave one example. I’m sure there are others. But some of these really miss the mark.

    Parasite,Stargirl,Aquaman – Aquahook is not recognized by moms.
    Deadshot,Barda,J’onn – the Martian is not either.
    Aztek,Sinestro,Superman – very good.
    Ray,Shayera,GL – not everyone sees Shayera as a new character.
    Hawk,Dove,Wonder Woman – major character is a woman? Sale questionable.
    Luthor,Mirror Master,Copperhead – where are the heroes?
    Fire,Ice,GL – two many women.

  • Batguy says:

    Dude, you left the DCUC Wave 2 figures hanging there? What were you thinking???

  • Erik superfriend says:

    DCUC2: I have most of the DCU I want in 6″ scale already, thanks to years of DC Direct. I’m planning to pick and choose DCUC to augment that. So it seemed unfair to rip apart a perfectly good set that a collector of the whole line might want.

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