’s 2008 Comic Con Toy Panels
July 22, 2008

The team at AFI has put together some amazing panels for Comic Con this year, chocked full of stuff you’ve never seen ANYWHERE before.  

I don’t think I’m over selling these when I say these are going to blow your doors off!

First, on Friday is the Action Figure Insider: Behind the Plastic: The Golden Age of Marvel Toys/Toy Biz panel.  We are going to talk about everything from the first Toy Biz DC figures all the way up to what they had planned for future waves of Legendary Comic Book Heroes.  But we’re not going to just talk about it, we are going to SHOW you what was on the drawing board and what they had mocked up for future releases in an exclusive slide show of rare and never-never-before seen toys.

Then on Saturday is Action Figures Insider: Plastically Incorrect 2008 a fun, "round table" discussion of the industry, the hits and misses and a great chance for you to ask your burning questions for the people in charge of your favorite properties.

All that PLUS prize give-aways, exclusive looks behind the scenes,  the debut of our new "Classic" commercial and maybe even some surprise guests!  Check out all the details below and mark your calendars now:


Action Figure Insider: Behind the Plastic: The Golden Age of Marvel Toys/Toy Biz

Friday, JULY 25 4:30-5:30pm


True innovators in the world of action figures are few and far between.  The Team at Marvel Toys/Toy Biz has been bringing articulation to American action figures in their ground breaking lines: Marvel Legends, Spiderman Classics, Lord of the Rings, Legendary Comic Book Heroes and other Marvel movie lines. such Come here the mangers of these lines talk about what might have been and their future plans for these line.   You will see NEVER BEFORE SEEN PLANS for unproduced figures from their Marvel, LCBH and other lines.

Moderated by Daniel “JuliusMarx” Pickett of

Jesse Falcon- Director of Product Development, Marvel Toys

Damon Nee-  Director of Product Development, Marvel Toys

Eddie Wires- Prototype Painter

Steve Kiwus- Sculptor, Eightball Studios



Action Figures Insider: Plastically Incorrect 2008

Saturday, JULY 264:30-5:30


What happens when toy worlds collide? What would top toy makers say to each other if given the opportunity? Be a fly on the wall in this live discussion between some of the leaders in the toy industry from companies both large and small. You will hear how things get done, the state of the industry and their tales of woe and triumph.  Ask your own burning questions and you just might walk away with a free toy!

Moderated by Daniel “JuliusMarx” Pickett of


Georg Brewer- VP of Design and Retail Product Development, DC Direct

Jesse DeStasio – Sales Manager, Mezco Toyz 

Randy Falk- Director of Product Development, NECA

Jason Lenzi- Executive VP/Co-Owner BifBangPow

Scott Neitlich – Associate Brand Manager DC Universe/MOTU Classics Action Play Marketing, Mattel

Corrinne Robinson- Brand Manager, McFarlane Toys

Chuck Terceira- Director, Diamond Select Toys.




Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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