ACTIVISION AND HASBRO REVEAL TRANSFORMERS™: RISE OF THE DARK SPARK™ VIDEO GAME FOR NEXT GEN AND CURRENT GEN CONSOLES
February 17, 2014

Minneapolis, MN – February 17, 2014 – Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), and Hasbro, Inc. (NASDAQ: HAS) today announced TRANSFORMERS™: RISE OF THE DARK SPARK™, a video game complement to Paramount Pictures’ upcoming film, TRANSFORMERS: AGE OF EXTINCTION, set to release this June. This third-person action adventure video game goes beyond the movie by uniting the universe of director Michael Bay’s TRANSFORMERS movies with the ever-popular Cybertron universe. Players will choose from over 40 playable characters from the two different universes as they battle to secure the Dark Spark. TRANSFORMERS: RISE OF THE DARK SPARK will be releasing on Xbox One, the all-in-one games and entertainment system from Microsoft, Sony’s PlayStation®4 computer entertainment system, Xbox 360 games and entertainment system from Microsoft, PlayStation®3 computer entertainment system, Nintendo’s Wii U™ system and the Nintendo 3DS™ handheld system and Windows PC.

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TRANSFORMERS: RISE OF THE DARK SPARK is an arc between the Cybertron and Earth based worlds of this popular franchise,” remarked Mark Blecher, SVP Digital Gaming & Corporate Development  at Hasbro, Inc. “This year marks 30 incredible years of TRANSFORMERS.  This game tells another chapter in the TRANSFORMERS story that all fans will love.”

Serving as a follow-up to both the upcoming TRANSFORMERS live-action film and Activision’s TRANSFORMERS: WAR FOR CYBERTRON and TRANSFORMERS: FALL OF CYBERTRON titles, TRANSFORMERS: RISE OF THE DARK SPARK jumps worlds and factions as it weaves the tale of the hunt for an ancient relic as powerful as the Matrix of Leadership – the Dark Spark. Players will be able to switch between the heroes of the noble AUTOBOTS and the nefarious DECEPTICONS throughout the single-player campaign. Similar to High Moon Studios’ CYBERTRON entries in the highly regarded series, gameplay features nimble, fast-paced running-and-gunning combat paired with traversal and vehicle action across open battlefields for large-scale, dynamic conflicts.

 

Players will also see the return of the fan-favorite multiplayer mode, Escalation, which delivers wave-based, survival-style gameplay for up to four players online cooperatively. It features new, upgradeable defense systems, recognizable adversaries from the lore, and an expanded roster of playable characters from past and present. Additionally, an exciting new leveling system transforms single-player and multiplayer into one unified, persistent character development path. Experience earned in any part of the game unlocks potent awards and tactical loadout choices – including new characters, stronger weapons, special abilities and consumable bonuses – for use throughout the entire game.

 

TRANSFORMERS: RISE OF THE DARK SPARK is currently rated “RP” (Rating Pending) by the ESRB. Be sure to check out the latest information on the game at www.transformersgame.com.

About Hasbro, Inc.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP.

 

From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company’s Hasbro Studios develops and produces television programming for more than 180 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK).

 

Through the Company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” Learn more at www.hasbro.com. © 2014 Hasbro, Inc. All Rights Reserved.

 

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

 

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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