tokidoki® Characters Adios and Ciao Ciao Released as MIMOBOT® USB Flash Drives for Valentine's Day
January 26, 2010

BOSTON, MA January 26, 2009 Simone Legno, creator of the iconic fashion brand tokidoki, has created a special-edition his and hers Valentine’s Day collaboration with Mimoco. Adios and Ciao Ciao, Legno’s beloved pair of cute grim reaper characters, will be morphed onto Mimoco’s MIMOBOT designer USB flash drive platform in romantic-yet-hardcore black and pink colorways. The memory drives are available in 2GB to 16GB capacities and come preloaded with exclusive tokidoki-themed wallpapers, screensavers, and icons.


As legend has it, Adios spent 500 years in fire and brimstone before the devil discovered his good-natured ways and kicked him out of hell. Too mischievous for heaven, Adios was condemned to live forever on earth, in his modern grave-loft with his girlfriend Ciao Ciao. Together, Adios and Ciao Ciao wander the world, sharing with others how to make the most out of this life…A perfect love story for fashion-tech lovers everywhere.


The first tokidoki MIMOBOT collection debuted in April 2008 and has since represented a crossover in the worlds of pop fashion and consumer electronics. The series consists of three characters, including a pirate, a demonic chef, and Meletta, the plucky young lass with a monkey on her head. Representing Mimoco’s first venture into the fashion world, the series has gained a loyal following from both the tokidoki and MIMOBOT camps alike.


Hailing from Italy but with a big interest in Japanese pop culture, Simone Legno created tokidoki as his personal portfolio website in 2001. With the arrival of two business partners, the tokidoki concept has quickly grown into a highly successful global brand through collaborations with iconic names such as Hello Kitty and LeSportsac.


Boston-based Mimoco is the company behind the MIMOBOT collection of designer USB flash drives, the first character-based flash drives to successfully blend the worlds of consumer electronics, designer toys, and pop culture. In addition to the tokidoki series, MIMOBOT flash drives have been created in conjunction with several influential pop-artists, pop-culture goliaths like Star Wars and Hello Kitty. Each MIMOBOT flash drive comes preloaded with exclusive multimedia content, including the latest issue of Mimoco’s mimoZine™ Video Magazine, a digital look into the worlds of music, art, fashion, the environment, and more.


tokidoki Website:


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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