Adult Swim, the #1 destination for young adults, is taking the pop culture strength of its programming lineup to the retail shelf through an exciting deal with Kidrobot, providing fans the opportunity to collect their favorite characters from the late night network. Kidrobot will launch a 3-inch Blind Box mini figure collectable series featuring popular characters across the Adult Swim programming lineup starting in February 2008.
"Kidrobot is a master in creating very cool toys that are perfect for Adult Swim fans and toy collectors," said Christina Miller, vice president of consumer products for Cartoon Network Enterprises.
"These characters represent some of the greatest pop-art developed over the last ten years, and are a big inspiration to my own work," said Paul Budnitz, president/founder of Kidrobot. "So of course I’m totally blown away that Kidrobot is getting to do this!"
Kidrobot will develop figurines for a portfolio of characters featured during Adult Swim’s lineup. Starting in February 2008, 3-inch Blind Box mini figures will be available for fans willing to take a chance on what character they actually get inside. The chances of getting a particular figure are listed as percentage rates on the side of each branded box. All figures are wrapped in foil to prevent anyone from sneaking a peek at which character is featured, maintaining the experience and value to the line of figures. Kidrobot will feature 16-20 different figures per
series, and be made available in the U.S., Canada, Europe and Latin America.
In second quarter 2007, Adult Swim set all-new ad-supported basic cable total day delivery records for any quarter with adults 18-34, adults 18-24, men 18-34 and men 18-24. Adult Swim remains the #1 ad-supported basic cable network among young adult viewers, ranking #1 in delivery of its target demos, adults 18-34, adults 18-24, men 18-34 and men 18-24, according to data from Nielsen Media Research.
Founded by designer Paul Budnitz in 2002, Kidrobot is the world’s premier creator and retailer of limited edition art toys and apparel. The products sold at Kidrobot merge street trends and pop art to produce limited edition, collectible toys and apparel. Many Kidrobot products feature unique collaborations by famous artists with backgrounds in graffiti, fine art, industrial design, graphic design, illustration and music. Kidrobot operates three store-galleries, one at 126 Prince Street in SoHo, New York City, another at 1512 Haight Street in San Francisco and a third at 7972 Melrose Avenue in Los Angeles. Kidrobot products can also be found at numerous boutique retailers around the world. Visit Kidrobot online at www.kidrobot.com.
About Adult Swim
Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.’s network offering original and acquired animated comedy and action series for young adults. Airing overnights six days a week for a total of 45 hours weekly, Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 91 million U.S. homes.
Cartoon Network Enterprises (CNE), the global branding and merchandising arm of Cartoon Network, is charged with building consumer product franchises for Cartoon Network, its brands and characters from the channel’s growing library of award-winning original programming. CNE also works to secure and support long-term licensee partnerships across all key merchandising categories. The division currently offers consumer product programs for an array of marquee animation franchises including Foster’s Home for Imaginary Friends, The Powerpuff Girls, Ben 10, Codename: Kids Next Door, Hi Hi Puffy AmiYumi, Adult Swim and more.
Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the television industry.
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