Adult Swim Excites Fans with New Action Figure Lines from Kidrobot
September 11, 2007

Adult Swim, the #1 destination for young adults, is taking the pop culture strength of its programming lineup to the retail shelf through an exciting deal with Kidrobot, providing fans the opportunity to collect their favorite characters from the late night network. Kidrobot will launch a 3-inch Blind Box mini figure collectable series featuring popular characters across the Adult Swim programming lineup starting in February 2008.  

"Kidrobot is a master in creating very cool toys that are perfect for Adult Swim fans and toy collectors," said Christina Miller, vice president of consumer products for Cartoon Network Enterprises.  

"These characters represent some of the greatest pop-art developed over the last ten years, and are a big inspiration to my own work," said Paul Budnitz, president/founder of Kidrobot.  "So of course I’m totally blown away that Kidrobot is getting to do this!"  

Kidrobot will develop figurines for a portfolio of characters featured during Adult Swim’s lineup.  Starting in February 2008, 3-inch Blind Box mini figures will be available for fans willing to take a chance on what character they actually get inside.  The chances of getting a particular figure are listed as percentage rates on the side of each branded box.  All figures are wrapped in foil to prevent anyone from sneaking a peek at which character is featured, maintaining the experience and value to the line of figures. Kidrobot will feature 16-20 different figures per
series, and be made available in the U.S., Canada, Europe and Latin America.

In second quarter 2007, Adult Swim set all-new ad-supported basic cable total day delivery records for any quarter with adults 18-34, adults 18-24, men 18-34 and men 18-24.  Adult Swim remains the #1 ad-supported basic cable network among young adult viewers, ranking #1 in delivery of its target demos, adults 18-34, adults 18-24, men 18-34 and men 18-24, according to data from Nielsen Media Research.
 
About Kidrobot

Founded by designer Paul Budnitz in 2002, Kidrobot is the world’s premier creator and retailer of limited edition art toys and apparel.  The products sold at Kidrobot merge street trends and pop art to produce limited edition, collectible toys and apparel.  Many Kidrobot products feature unique collaborations by famous artists with backgrounds in graffiti, fine art, industrial design, graphic design, illustration and music.  Kidrobot operates three store-galleries, one at 126 Prince Street in SoHo, New York City, another at 1512 Haight Street in San Francisco and a third at 7972 Melrose Avenue in Los Angeles.  Kidrobot products can also be found at numerous boutique retailers around the world.  Visit Kidrobot online at www.kidrobot.com.

About Adult Swim

Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.’s network offering original and acquired animated comedy and action series for young adults.  Airing overnights six days a week for a total of 45 hours weekly, Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 91 million U.S. homes.

Cartoon Network Enterprises (CNE), the global branding and merchandising arm of Cartoon Network, is charged with building consumer product franchises for Cartoon Network, its brands and characters from the channel’s growing library of award-winning original programming.  CNE also works to secure and support long-term licensee partnerships across all key merchandising categories.  The division currently offers consumer product programs for an array of marquee animation franchises including Foster’s Home for Imaginary Friends, The Powerpuff Girls, Ben 10,  Codename: Kids Next Door, Hi Hi Puffy AmiYumi, Adult Swim and more.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the television industry. 

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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