AFi Exclusive: 10th Anniversary of MiniMates Interview with Diamond Select Toys
June 7, 2012

This was originally intended to be part of our week long 7th anniversary celebration, but it took a bit longer to cut together than anticipated, but we are still celebrating, so it’s still relevant.


It’s our 7th anniversary, but it’s Minimate’s TEN YEAR anniversary!   I personally am a huge fan of Minimates and have been a collector and fan of them from the beginning, all the way back to the original Art Asylum scale.   I’ve collected all of the Marvel Minimates and most of the other licenses along the way from the Art Asylum days up to the great work that Diamond Select Toys has done with them.  When you think about the sheer number of licenses that have been applied to the Minimates format, it’s almost unheard of, rivaled by maybe only Funko.  Over the past 10 years we have seen Minimates from Lord of the Rings, Marvel, 24, DC Comics, Silence of the Lambs, Terminator, Back to the Future, Knight Rider, Universal Monsters, Desperately Seeking Susan,  KISS, Star Trek, Ace of Cakes, Ghostbusters… the list goes on and on.   Recently they have branched out into in scale vehicles, a playset, a carry case and their own original I.P. with the Calico Jack Pirates, Battle Beasts and their M.A.X. line.  Over the past 10 years there have been hundreds and hundreds of Minimates and the crew at DST has no intention of slowing down!

I’m really proud of this Minimates 10th Anniversary interview with:

  • Art Asylum founder, Minimate creator and current owner of Dig Deep Entertainment – Digger T. Mesch
  • Diamond Select Toys director Chuck Terceira
  • DST’s Marketing Supervisor Zach Oat
  • Former Art Asylum designer and current DST Product Development (and Legal Affairs) Robert Yee
  • Minimates designer Barry Bradfield.

I love these sorts of interviews.  It’s one of the main reasons why I started AFi.   I love all the behind the scenes and stories of how things came to be and the decisions that get made.  It’s a long interview, but that’s when all the great stories come out, and there are some great stories.  There are even some stories that these guys are hearing from each other for the first time.

So sit back, relax and take a trip back over the last 10 years of our favorite block figure:

There are more stories than just the ones above .  You  check out Chuck, Zach and Digger together again at the Minimates panel at San Diego Comic con.  It will be Saturday, July 14, 1:30-2:30, Room 8

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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