AFi First Look – Carded SDCC 2014 Exclusive Filmation Hordak and Bio
May 2, 2014

The weekend, for Free Comic Book Day, Mattel has 2 of their upcoming San Diego Comic Con exclusives on display at The Comic Bug in Manhattan Beach, Ca.   This is the 3rd or 4th year in a row they have done this sort of reveal display for Free Comic Book Day.   The Comic Bug is the closest comic book store to Mattel’s HQ and it’s the local comic shop for many Mattel employees.   It’s a great shop, and I know this because it’s also my local comic shop!

This year only 2 of the items have been announced at this time, so the only two on display are the DC Universe Doomsday figure and the MOTUC Filmation Hordak figure.   Also on display was the currently available Classic TV 1966 Batman Bat-Utility Belt.

The Display

CBSDCC14Case2 CBSDCC14Case1 CBSDCC14BatBelt1

 DOOMSDAY – Doomsday you most likely saw last week during our 9th Anniversary Scoop Week Feature on him, so I didn’t take too many shots of him.

Filmation Hordak –

The Card –  Here’s your first look at the carded figure AND the reveal of his bio!

The Figure – The figure comes with his staff, the Imp and an interchangeable arm, with an interchangeable mechanical hand.

The Imp(s) – the regular Imp comes with all version of Filmation Hordak.  The treasure chest versions will be polly-bagged and will ONLY come with the SDCC version (pre-ordered and picked up or bought on site at SDCC 2014).  As you can see the treasure chest is hinged and will open.

More Mattel SDCC 2014 Exclusive reveals are coming in the next few weeks.  We will keep you posted as they are announced!

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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