AFI FIRST LOOK: Check Out the Coolest #Batman Toy at NY #ToyFair2017 – #Imaginext ® BatBot Xtreme
February 17, 2017

At New York Toy Fair this weekend, Fisher-Price’s Imaginext® brand will unleash what could arguably be the coolest Batman product of the year – the Imaginext® DC Super Friends™ BatBot Xtreme!

Inspired by a cult favorite storyline from recent DC Comics, the BatBot Xtreme is sure to be the talk of Toy Fair and a hit with kids and comic fans alike.

The toy is a direct nod to 2015’s “Superheavy” Batman story arc in Batman #40 through Batman #46, during which Commissioner Gordon steps into the role of Batman using a special mechanical bat-suit after Bruce Wayne is presumed dead and can’t perform Batman’s duties. BatBot  Xtreme truly takes the Batman robo-suit from the series and gives it a larger than life twist in the Imaginext style.

Standing over two feet tall, the Imaginext® DC Super Friends™ BatBot Xtreme has everything a child – or fanboy – could want. From huge bat wings and controllable punching fists, to projectile launchers, Batman voice changer, a multi-level playset, and of course a Batman figure and vehicle, the BatBot Xtreme is truly the ultimate Super Hero toy!

The BatBot Xtreme will be unveiled on February 18th at the Jacob Javits Center during NY Toy Fair and will also be available for pre-sale on that day.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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