AFI First Look: Hasbro Rolls Out New ‘Transformers Age of Extinction’ Action Figures
May 12, 2014




The summer of extinction is almost upon us and that means we can officially start talking about Transformers 4: Age of Extinction.   The Hasbro T4:AoE figures are not officially in stores until May 17th (there are reports of some stores breaking the street date) but the gang at Hasbro PR were kind enough to send along some samples of different classes of Transformer from the highly anticipated film and toy line.

If you can’t wait until May 17th to walk into stores and buy the figures then you will be happy to hear Hasbro’s announcement that Monday, May 12th is CYBERTRON MONDAY, the official day when Transformers: Age of Extinction toys will go on sale at online retailers. The landing page is live NOW with more information about the event.

As part of Cybertron Monday, Hasbro is letting U.S. fans sign up to receive a voicemail message from Optimus Prime reminding them when toys are available on May 12th. Fans can text TRANSFORMERS to 38470 to sign up.

Finally, we wanted to give you a heads up that the official Transformers: Age of Extinction app will be releasing at approximately midnight tonight on both the iTunes App Store and Google Play, for iOS and Android, respectively.

That’s a whole lot of information that is more than meets the eye!

But before we get to our look here’s the official announcement:


TRANSFORMERS Launches CYBERTRON MONDAY, a Global Online Sales Event

TRANSFORMERS: AGE OF EXTINCTION Toys and Products Go on Sale around the Globe, Uniting Fans Young and Old on Monday, May 12

PAWTUCKET, R.I.–(BUSINESS WIRE)–For the first time, the iconic TRANSFORMERS brand invites fans to participate in CYBERTRON MONDAY, an online global sales event on May 12, 2014, featuring a new, exclusive movie trailer for Michael Bay’s TRANSFORMERS: AGE OF EXTINCTION from Paramount Pictures on participating retailer websites. Cybertron Monday launches the all new action figure and licensed products based on the feature film with participating online retailers, including Amazon, Target, Toys “R” Us, Walmart, K-mart, Tesco, Argos, Ripley, and Toys “R” Us Asia as well as Fans can visit for more information on where products will be available.

“Partnering with Global retailers for CYBERTRON MONDAY is a great new way to kick off the release of our new and innovative TRANSFORMERS: AGE OF EXTINCTION line,” said Eric Nyman, Senior Vice President of Global Marketing, Hasbro. “CYBERTRON MONDAY provides fans of the TRANSFORMERS brand all around the globe the ability to experience the all new product line available from our retail partners on May 12th, as well as exciting film details, digital engagement and products in our new app partnership with Paramount. Now is a great time to be a TRANSFORMERS fan!”

With Cybertron Monday, Hasbro, Inc. (HAS) has launched the TRANSFORMERS Official Movie App, available now for download on iTunes & Google Play. The app features galleries stocked with movie and toy photography and videos, character bios, as well as the ability to engage in weekly in app “Missions.” Within the app, fans will also be able to view exclusive TRANSFORMERS: AGE OF EXTINCTION cast interviews with Mark Wahlberg, Nicole Peltz and Jack Reynor. As the film release date approaches, the app will be updated to include movie ticket purchasing, augmented reality features, new photography and videos, and the ability to build your very own TRANSFORMERS Construct-bot figure. “Hasbro has delivered an experience for fans around the globe as they count down to the release of the feature film,” said Megan Wahtera, Senior Vice President of Digital at Paramount Pictures. “We’re excited to support the app with exclusive movie content leading up to the film’s release this summer.”

The app is available on iTunes and Google Play

TRANSFORMERS: AGE OF EXTINCTION is the fourth film in director Michael Bay’s global blockbuster franchise. Mark Wahlberg, Stanley Tucci, Li Bingbing , Kelsey Grammer, Sophia Myles, T. J. Miller, Nicola Peltz, Jack Reynor and Titus Welliver star. The film begins after an epic battle that left a great city torn, but with the world saved. As humanity picks up the pieces, a shadowy group reveals itself in an attempt to control the direction of history… while an ancient, powerful new menace sets Earth in its crosshairs. With help from a new cast of humans, Optimus Prime (voiced by Peter Cullen) and the Autobots rise to meet their most fearsome challenge yet. In an incredible adventure, they are swept up in a war of good and evil, ultimately leading to a climactic battle across the world.

Produced By Don Murphy & Tom DeSanto, Lorenzo Di Bonaventura and Ian Bryce. Based on Hasbro’s Transformers™ Action Figures. Written By Ehren Kruger. Directed By Michael Bay.

TRANSFORMERS: AGE OF EXTINCTION opens in theaters on June 27, 2014.

Transformers fans over 13 years of age can get the latest updates on the TRANSFORMERS brand, including toys and entertainment, at the Official TRANSFORMERS Facebook page at

Fans can also text TRANSFORMERS to 38470 to receive a special voice message from OPTIMUS PRIME himself on CYBERTRON MONDAY to remind them of the special day.

About Hasbro, Inc.

Hasbro, Inc. (HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company’s Hasbro Studios develops and produces television programming for more than 180 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” Learn more at



I’m a Gen 1 Transformers fan so it’s been awhile since I bought and transformed a figure from the movie universe.   It was a little tricky at first, they are so pointy! But once I figured it out it was like riding a bicycle.   The initial intimidating factor for me is that for the bigger class of figures (18 or more moves) come with instruction that only detail the transformation from vehicle/beast mode TO robot mode. Only problem is that the figure ship in robot form, so the first time you transform them you are reading the instructions backwards.   The smaller classes (16 moves or less) have double sided instructions that show the transformation from both directions.

Transformers Age of Extinction Generations Leader Class Optimus Prime Figure


Prime is the largest and most complex of the figures that I received. He is considered “Leader” class. As we have seen from the previews Prime will have 2 different vehicle modes in the movie, one his flat cab more Gen 1 look (YEAH!!) and also the look we’ve become familiar with in the movies, with the blue cab with red flames. The head on Prime is more of the classic look with the face cover instead of robo-lips. There is a bit of vac-metalizing on the figure that really pops. He comes with the sword of Judgment and his vector shield.

 Optimus Prime has long believed that freedom is the right of all sentient beings. He has never wavered from his belief, no matter what has befallen him in battle. Once again ready to defend the people of his adopted planet, the unyielding Autobot Commander prepares for the battle that will allow the Autobots to reclaim their role as Earth’s honored protectors.
Convert, arm and attack with all the Transformers action you can handle! This mighty Optimus Prime figure is a high-powered commander whether he’s in robot mode or semitruck mode. With his Sword of Judgement in one fist and his Vector Shield on his arm, he’s ready to take down any foe in robot mode. When he converts to semi truck mode, he’ll plow through enemy forces and keep on going! Keep converting him back and forth so he can handle whatever his foes dish out!

Includes figure and accessories.

2-in-1 Optimus Prime figure converts from robot mode to vehicle mode and back.
Semitruck mode.
Includes Sword of Judgement and Vector Shield.
Changes in 18 steps.

Ages 8 and up.

Transformers Age of Extinction Generations Voyager Class Grimlock Figure


With the inclusion of Grimlock in the films we are seeing the first appearance of the Dinobots on the silver screen.  There seems to be a significant Chinese and  Japanese influence in this 4th installment and Grimlock has been re-imagined as a hybrid of a  T-Rex and a Chinese dragon.   He comes with a big hammer staff that can also be added to his tail when he’s in dino mode.  Traditionally Grimlock carried a big sword as hid weapon of choice so I will be curious to see what he actually wields in the film.

 He has battled countless enemies across the universe, never concerning himself with trophies, only victories. He has proven difficult to capture and nearly impossible to defeat. When an enemy does manage to get the best of him, it’s never for long. Un-caged and unleashed, Grimlock is concerned with only one thing: vengeance against those who would try to control him.
Convert, arm and attack with all the Transformers action you can handle! This Grimlock figure is a high-powered fighter whether he’s in robot mode or dino mode. With his Dragontooth Mace in his fist, he’s a spiky danger to any enemy in robot mode. When he converts to T-rex mode, he’ll stomp any enemy flat! Keep converting him back and forth so he can handle whatever his foes dish out!

Includes figure and accessory.

2-in-1 Grimlock figure converts from robot mode to dino mode and back.
T-Rex mode includes Dragontooth Mace.
Changes in 18 steps.

Ages 8 and up.


Transformers Age of Extinction Generations Deluxe Class Autobot Drift Figure


Drift is one of the new Autobots in Transformers: Age of Extinction. Like his IDW Comics incarnation, Drift was formerly a Decepticon. His alternate mode has been revealed to be a 2013 Bugatti Veyron Grand Sport Vitesse instead of a Nissan Silvia S15 as he was in the comics.  In the film, it is reported that he will be voiced by Japanese actor Ken Watanabe.   They really play up the samurai angle of his character in his new design with his head and the appearance of armor in his robot mode.

Autobot Drift used to fight for the Decepticons. Now, he wields his swords against them, alongside the heroic Autobots!
Convert, arm and attack with all the Transformers action you can handle! This Autobot Drift figure is a high-powered fighter whether he’s in robot mode or Bugatti mode. With a sword in each hand, he’ll be a match for any enemy in robot mode. And when he converts to super-fast Volkswagen Bugatti mode, no enemy can hope to escape him! Keep converting him back and forth so he can handle whatever his foes dish out!

Includes figure and accessories.

2-in-1 Autobot Drift figure converts from robot mode to speedy sports car mode and back.
Volkswagen Bugatti mode.
Includes blaster.
Changes in 16 steps.

Transformers Age of Extinction Generations Deluxe Class Dinobot Slug Figure


Sludge was one of the original Dinobots back in Gen 1.   He was slow, but powerful and transformed from robot to a triceratops.   He’s still a triceratops in his Age of Extinction incarnation, but now he has a new purple and red paint job and he’s been run through the Michael Bay “Pointy-fier” machine.   He does come with two large, rubbery swords that he can hold in robot-mode of can be attached in dino-mode.

 This fiery warrior hates taking order, unless it means he gets to destroy something. He’ll level anything in his path with a fit of white-hot dino rage.
Convert, arm, and attack with all the Transformers action you can handle! This Dinobot Slug figure is a high-powered fighter whether he’s in robot mode or dino mode. With a sword in each hand, he’s a double danger to any enemy in robot mode. When he converts to triceratops mode, he’ll stomp any enemy flat! Keep converting him back and forth so he can handle whatever his foes dish out!

Includes figure.

2-in-1 Dinobot Slug figure converts from robot mode to dino mode and back.
Triceratops mode.
Includes 2 swords.
Changes in 8 steps.

Deluxe Class Series M4 #003 Dinobot Slug.


The movie Transformers: Age of Extinction will be in theaters on June 27th 2014.

The figures will be available on store shelves on May 17th, and they are available on-line now as part of Cybertron Monday.

The app is available right now to download.


These samples were provided by Hasbro.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.





  • trenton hancock says:

    Those look like Happy Meal toys.

  • demoncat_4 says:

    grimlock looks a little bit in robot mode like some one gave shredder of tmmt his own power rangers zoid. and sludge actully looks like slag from the cartoon in dinomode

  • Miles Hall of Justice says:

    Wasn’t Sludge the brontosaurus? Slag was the triceratops.

    • demoncat_4 says:

      yes on both accounts though been a long long time since i saw the original cartoon. and slug still to me looks like slag in dino mode.

  • TF_Fan says:

    I saw these at K-Mart and they look like they followed Mattel’s “quality” with Man of Steel…

  • Jay says:

    Terrible. These looks like knock offs of the recent spate of Power Ranger/Beyblade toys. Not sure who owns the lion’s share of the blame? Hasbro? Bay?


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