AFi – First Look – TRU Times Square Avengers Display and Loki’s Army!
April 10, 2012

Over night a team from Marvel went into the ‘Toys R Us’ in Times Square and set up this incredible display.  AFi reader Martin AKA Martymar160 was kind enough to snap these great pictures and send them to us.   The TRU in Time Square is know for it’s incredible toy displays and this one is no exception.  It also gives us ur very first look at Loki’s army which has been shrouded in secrecy since the announcement of the project and have only recently been seen in fleeting glances in the most recent trailers.  This is the debut of the figures for Loki’s army.

Of course you also get to see the full roster of Avengers fighting the good fight with the help of their Quinnjet and the S.H.I.E.L.D. Heilicarier.  No detail was spared in making this display, just look at the firing rockets, Hulk flying through the air mid-smash and the tiny copy of the Daily Bugle.

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You can see this fantastic display starting today at the Toys R Us in Times Square NYC.

Thanks again to Martin for sending us the images!

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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