AFI Proudly Presents… Men of Action!!!
April 13, 2008


A message from the founders of AFI:

So over the course of the past few years that we’ve been working on AFI, Julius Marx and I have had many discussions of what we want the site to be. Foremost in those discussions has been the ideal that AFI would not only be haven for like-minded collectors to gather and talk about toys, but also a place where anyone could come talk about anything they wanted, without being ridiculed or having the discussion devolve into flame wars or ad hominem arguments.

Although it has sometimes been tough to reach that balance, we couldn’t be more proud of the community and our Mods for making AFI exactly everything we hoped it could be. The only thing that we thought might be missing was a steady stream of news and commentary. Oh sure, we’ve tried to keep the news page and blogs full of content, but in practice it has been a hard juggling act. And the site has suffered somewhat from the delays between updates.

With any luck, that’s all a thing of the past now. We’re retiring most of the old blogs in favor of a bold new concept: Men of Action, the AFI Mega Blog! We’ve invited some old friends, and some new ones, who we feel best exemplify the AFI standard. And we’re turning them loose to talk about anything they want! We find them most interesting and highly entertaining and we’re betting that you will too. And this blog will finally give our faithful readers plenty of reasons to check in every day. 

We’re leaving a lot of the old blog content below this post, so our "Old Guard’s" words will be preserved. But everything above this post is brand-spanking-new!


– Daniel "Julius Marx" Pickett & Jason "ToyOtter" Geyer 



Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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