AFi/Mattel Q&A Anwsers for March 15th
March 16, 2010

 Matty from and ToyGuru, have replied with the answers to our latest round of questions that AFi readers have posted in our forums.     

Q1. What influences Mattel’s decision on which of DC/WB’s Straight-to-Video DC projects that Mattel supports with products and which ones they don’t?  Both Public Enemies and Crisis on Two Earths seem perfect for figure sub-lines, but only PE had figures made.

A1. Sorry, we can’t provide information about how specific toy lines are or are not made, but we do agree- both Public Enemies and Crisis on Earth 2 are great candidates due to the large number of characters!

Q2. What caused the 40% increase in the price of a JLU single figure?  Can we expect to get a higher quality plastic, better QC, or a larger tooling budget for the line now?  Was the increase from the Mattel production side or did Target raise the price?

A2. While the overall price of production has increased, at the end of the day retailers set their own sale prices.

Q3. Now that we have seen our first MOTUC Accessory pack, are we any closer to getting our first DCUC accessory pack?  We need more lanterns for our GL Corps and I’d love to see that Kandor the 4 Horsemen sculpted in it’s original DCUC scale.  Plus more bat-gadgets, mother boxes… Justice League HQ Display cases….

A3. One of the issues with this is that the MOTUC pack was all redecos. We could look into a DCU accessory pack, but there are not as many redeco opportunities. If we allocate tooling to a DCU accessory pack it will take tooling away from the figures and we would prefer to put out the best figures we can!

Q4. WAAAAY back in the day when Mattel just started doing DC 6" figures and only had the license to do 6" Batman and Superman family characters the 4 Horsement sculpted some awesome rooftop bases for figures that were shown (I think it was SDCC 2005) but never manufactured, plus they had some really cool ideas for more.  Any chance those could be revived and sold as exclusives?

A4. Similar to the answer above, if we spent money tooling these bases, it would take tooling funds away from figures and we would prefer to put as much tooling into the actual figures as possible rather then do redeco figures in order to tool the bases. What do the fans think?

Q5. The new wave of singles will be hitting soon and I know a lot of people are happy. I am glad to see the singles are back.
Deadshot, Firestorm, Aquaman,Green Arrow and Barda look great ! Can we please know what the next planned wave will have for characters ? I know things got shuffled around but can we at least get 2 or 3 figures in the next JLU singles wave ?  We have seen alot of carded single show but When can we expect to see Volcana, OMAC, Ultraman,(show accurate) Zatanna,Hawkman in new deco, and the (show accurate) RED TORNADO? They have been taken off the back of some of the singles,I think fans want to know if these figures are still in the line up.

A5. The last wave of 2009 JLU singles was a bit skipped over, but we do have plans to get to them again, it just may not be the next wave. We’ll have more info to reveal at SDCC!

The next round of questions have already been turned in, but if you want to get in on the NEXT round we need your questions by March  28th.  Remember they can be about any Mattel product including MOTUC, Ghostbusters and Cars.  You can submit new questions in this thread.

You can find our past Q&A’s here. And you can discuss the answers at our Mattel board.


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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