AFI’s 3rd Anniversary- Scoop Week Day 1: NEW DCUC REVEALED!
April 14, 2008



As you may recall from our anniversary last year we ran something called "Scoop Week" for the week leading up to our launch day anniversary.   We knew that light be tricky this year since NYCC falls on the same week and many companies are planning to reveal new product there.   Even so, we went to our friends both old and new and asked for a favor and everyone of them came through for us!  

We’re going to start "Scoop Week 2008" off with a bang… or at least a BOOM as in Boom Tube and bring you your very first look at a new (gods) DC Universe Classics figure coming from Mattel.   We’re not going to tell you what wave he will be in or any line ups.  That news will be revealed at Mattel’s Collector Panel at NYCC on Saturday

Ladies and Gentlemen, fans and fanboys… I give you….






This has been a good year for Lightray.  His appearance on Justice League Unlimited and in DC’s "Death of the New Gods" have brought him more into the spot light and now we have several Lightrays to populate our shelves.  

This Lightray was sculpted by the Four Horsemen and will be a part of the DCUC line. 

A very BIG "thank you" to Toy Guru and the Mattel gang for letting us get the buzz rolling on all the great reveals we are looking forward to this convention season with the DCUC line!



Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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