AFI's 4th Anniversary Extravaganza Day 4- Mattel's JLU Shazam 4-pack
April 17, 2009

I’ll be posting today’s "Scoop Week" reveal in just a bit, but in the meantime the 4th Anniversary Extravaganza Marches on!

I have updated the AFI Toy Archive with Mattel & MattyCollector’s SHAZAM Family 4-pack.   This set will be available exclusively on-line later this Summer, but for now you get a closer look at the finished product.  And very soon we will be posting information on a contest where you could win one of five of thes sets before you can buy them.  Look for details on the front page soon.

 To see the archives click on the image of that figure..

And tomorrow on "Scoop Week" we will reveal a never before seen DCUC figure… stay tuned to AFI’s 4th Anniversary Extravaganza!



Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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