AFi’s 9th Anniversary “Scoop Week” – Day 6 – Mattel’s SDCC 2014 DCUC Doomsday BOUND!
April 26, 2014


Welcome to Action Figure Insider’s 9th Anniversary “Scoop Week!”  As has been the case for the past eight years, on the week of our anniversary of AFi’s launch,  we have a little something we like to call “Scoop Week” where we bring you a variety of exclusive news on all your favorite action figure, collectibles and toy lines.   We reached out far and wide to a variety of companies that have been incredibly generous to give us scoops and exclusive news.    We had so many responses that several day we will have multiple scoops so make sure you are checking back each day!

The scoops keep on coming!   Even the weekend can’t slow us down.  We’re SCOOP-CRAZY!!    Here’s a scoop from our friends at


Today we are going to look at Mattel’s DC Universe Classics/DC Signature Collection DOOMSDAY, which will be one of Mattel’s 2014 SDCC exclusives.   I’m not going to go into the whole history of this figure, the Unbound version and the unfunded 2014 Club Infinite Earths DC subscription.  All that is in the past and it will not change.   The sub did not fund, but Mattel found a way to get the first 5 figures into the hands of collectors.   Doomsday will be a con exclusive.

We’ve seen pictures of the figure before, but this is an exclusive first look at the packaging for this figure.

I’ve seen the pictures and the prototype for this figure at a couple of shows, most recently at Toy Fair, but it’s not until I had the figure in hand and put him next to other figures in the DC Universe Collection that I saw just how big this over-sized figure was.  This is the size Doomsday needs to be.  This is the size of a creature that could kill Superman.

While it might not be the version every fan wanted, as someone that originally read the Death of Superman story line as it was being published it’s still  fun to get this version.   I remember picking up the issues week after week, seeing the containment suit get damaged, and ripped but still not quite knowing that the creature underneath was going to look like.   We have gotten a handful of Doomsday figures in the past.   Kenner made a 5″ one in a 2-pack.  DC Direct made a 6.5″ one sculpted by Tim Bruckner, and Mattel has made one before in their 6″ DC Super Heroes line, but this is the first time containment suit Doomsday that has been made into a figure.

In looking at the preliminary designs for this figure we know that it’s based on the oversized Kilowog body.   I thought that the figure would use more of that base body and use the “over-shirt” /harness technique that Mattel uses so much on the MOTUC figures.  That is not the case and there’s a lot more new tooling on this figure than I anticipated.




The Outer Mailer Box

The outer mailer box is black with a great red “Death of Superman” logo on the front and Doomsday’s bio on the back (since his other bio on the back of the main box is bursting off the page).

 DCSCDoomsdayMBxFtDCSCDoomsdayMBxBk DCSCDoomsdayMBxBio

The Inner Package

Mattel always goes all out on their con exclusive packaging and Doomsday is no exception.   The package looks a lot like the cover of Man of Steel issue #18.      The wraparound image on the box show the destruction of Metropolis.  Inside the destruction continues.   The bubble of the box is cracked from one of Doomsday’s punches.  The back of the box has Doomsday busting out and coming right at you!

DCSCDoomsdayChip2 DCSCDoomsdayChip

DCSCDoomsdayBxFt DCSCDoomsdayBxSd DCSCDoomsdayBxSd2




DCSCDoomsdayFt1 DCSCDoomsdaySd1 DCSCDoomsdayBk1

DCSCDoomsdayFace  DCSCDoomsdayLegs



Regular 6″ DCUC Superman and 6″ DC Super Heroes Doomsday

DCSCDoomsdayComp2 DCSCDoomsdayComp1


DCSCDoomsdayFight4 DCSCDoomsdayFight3 DCSCDoomsdayFight2 DCSCDoomsdayFight1



Doomsday BOUND will be available at the Mattel booth at SDCC 2014 and later on

Thanks to Mattel for letting us give you an early look at the figure and the package.

This sample was provided by Mattel.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.





  • Dean says:

    Sigh, I don’t think I will be getting this. All it will do is remind me of the awesome Doomsday we *didn’t* get.

  • […] APRIL 26] As part of Action Figure Insider’s “Scoop Week”, Mattel unveiled the “DC Universe Classics/DC Signature Collection DOOMSDAY” figure, […]

  • John says:

    I really hope Mattel gets stuck with so many they can’t give them away.

  • George says:

    Wonder how much it’ll be.

  • MegaGearMax says:

    I might wait until Cyber Monday or something. IF I get him at all. I would rather have had the REAL version–the Unleashed version.

  • busterhighman says:

    Man, this figure sums up so much of how Mattel failed with this line. They had a perfect blueprint with Marvel Legends and just blew it. Shame.

  • BubbaShelby says:

    Well I for one think he looks awesome and I hope I can get this ‘never before seen in action figure form’ version of Doomsday.

  • IggyRock says:

    But it’s WRONG! He should have his right arm restrained! That was part of the “joke” if you will. He didn’t just defeat the Justice League he defeated the Justice League with one arm tied behind his back! If memory serves (and I won’t deny it’s kind of fuzzy) he never appeared fully suited with both arms free. They were freed when the League did the master blaster all energy zappy attack at which point his suit was shredded and the restraints were destroyed. Plus his left fist should have bone knuckles poking through! I know I’m being pedantic but dang it if they’re going to do this variant they should do it RIGHT!

  • Ariel says:

    I’ll be getting it, but I would’ve much rather preferred the Unleashed version. Mattel totally failed with this line. So much potential …

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