AFi’s “Ask Matty” Mattel Q&A Answers for April 16th, 2012
April 16, 2012

Twice a month the gang from Mattel are kind enough to answer five questions from AFi readers.  The Mattel marketing and PR team, have replied with the answers to our latest round of questions that AFi readers have posted in our forums.

If you have Mattel  questions make sure to post them in the thread for the next round.

Also don’t forget there are a lot of GREAT new items for sale today on, including MOTUC Thunder Punch He-Man, the Four Horseman’s entry in the MOTUC 30th Anniversary line Drego-Man, ‘The Rookie” from the Ghostbusters video game and the Voltron Yellow Lion and pilot.   You can order them all right now, right here.

Let’s get to the questions and the answers!

Q1. The SDCC MOTU book from the Mattel design team a few years back was labeled as “volume one”  will we ever see a volume 2 for MOTU or any other Mattel line?

A1. Right now there are no direct plans but you never know what the future will bring.


Q2. Are we going to have to wait until SDCC for new Young Justice reveals? [Editor’s Note – Submitted before the news of the line’s demise]

A2. At this time there are no more reveals for this line.


Q3. Can you please please please place the recycle symbol on your plastic ?????

A3. We will pass this request to the safety group but it is likely a requirement we can not alter.


Q4. Has Mattel given any thought to advertising the 2013 CIE subscription in DC comics for a couple of months before it goes on sale? It seems like an ideal way to reach fans/collectors/potential collectors who might miss the Comic Con news and also may not like Mattycollector on Facebook, follow it on twitter, or even know about the site at all.

A4. We are looking into alt ways to promote the 2013 sub, but we also feel confident that it will be a lot smoother this year as by the time the 20913 sub goes on sale we will have revealed all of 2012 and the first few figures of 2013.   Plus 2012 customers will already own the first few figs so a lot more will be known vs. last year when the club was put together and promoted very last minute.


Q5. Will we ever see the unreleased Dr Polaris, Shazam, Faceless Hunter, Gentleman Ghost, Flash, Batman: The Brave And The Bold Figures? Even as a collectors set! My collection feels very empty without them!

A5. Alas, this line is pretty much done and there are no plans for a release.

If you’d like to ask a question for the  May 1st submission then feel free to post your questions in our Mattel Q&A question submissions thread!   Remember they can be about any Mattel product including MOTUC, Ghostbusters,WWE any of the Mattel DC lines, Voltron and Cars. Twice a month we draw our submission question directly from the ones that AFi readers post.

You can submit new questions in this thread.

You can find our past Q&A’s here.  And you can discuss the answers on our Mattel board.

Thanks again to the team at Mattel for taking time to answer our questions!

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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