AFi’s “Ask Matty” Mattel Q&A Answers for April 2nd, 2012
April 2, 2012

Twice a month the gang from Mattel are kind enough to answer five questions from AFi readers.  The Mattel marketing and PR team, have replied with the answers to our latest round of questions that AFi readers have posted in our forums.

If you have Mattel  questions make sure to post them in the thread for the next round.

Let’s get to the questions and the answers!


Q1. Based on some of your recent answers on is sounds like Mattel Boys Toys have been split up into a Collector group and a Retail group.  Can you give us a role call of those 2 groups and who covers what?

A1. Scott “Toy Guru” Neitlich oversees all of the Mattycollector lines including MOTU, GB, the Hoverboard, Voltron and Club Infinite Earths. Other brand managers handle the retail DC lines. We will leave it to them to make introductions as they see fit. It is up to each brand manager to work with online fans based on their brand’s needs and their time.


Q2.  Is Superboy prime the standard buck or does he use a new smaller buck?
A2. He is based off of the teen buck with armor.


Q3.  Having now gotten the news that Platinum and Tin will be in a 2 pack, is Tin supposed to be Tina’s accessory, or, like the other metal men in the line, will they come with character specific add ons? Thanks.

A3.  For Platinum/Tin, no new accessory or clip on like previous metal men had. Tin is the accessory to Platinum.


Q4. So what is the deal now with the retail DC All Stars line?  Most retailers canceled previous orders and set up a new solicitation for the re-worked wave 1, but aren’t taking pre-orders for the cancelled? re-worked? Series 2 and 3.

A4.  We have an announcement coming shortly, but due to the order cancellation, word has gotten out faster than we can get this announcement up. The All Star concept was a good idea but executed Band-Aid style. We’ve decided to hold tight until we can create the right line with the right packaging, etc. … For now, we’re going to finish up DC Universe with one last wave.

[Editors Note- I’m waiting on a clarification for that answer.  If that means the re-worked DC All-Stars Wave 1 is now considered DCUC Wave 21 or if there is another Wave 21 coming that has not been announced yet.  Will update if/when I get that answer.]


Q5.  Since MOTUC relies upon tool re-use, has Granamyr been thought out/designed as dragon “buck” body so that characters like Sorrowful (the cowardly dragon from the Filmation She-ra cartoon) could be made from the same mold?

A5. Yes, we have thought about other uses including a green repaint if the red one sells well.

If you’d like to ask a question for the  May 1st submission then feel free to post your questions in our Mattel Q&A question submissions thread!   Remember they can be about any Mattel product including MOTUC, Ghostbusters,WWE any of the Mattel DC lines, Voltron and Cars. Twice a month we draw our submission question directly from the ones that AFi readers post.

You can submit new questions in this thread.

You can find our past Q&A’s here.  And you can discuss the answers on our Mattel board.

Thanks again to the team at Mattel for taking time to answer our questions!

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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