AFi’s “Ask Matty” Mattel Q&A Answers for December 15th, 2012
December 14, 2012

MattyAFiLogoTwice a month the gang from Mattel are kind enough to answer five questions from AFi readers.  The Mattel marketing and PR team, have replied with the answers to our latest round of questions that AFi readers have posted in our forums.  There will not be a posting of answers on January 1st as Mattel will still be closed during that time.

Here is our latest round of questions and their answers:


Q1.  The Batman Legacy figures and Batman Arkham City Legacy figures had different styles of card art even though they shipped together. Will the same be true for DC Comics Unlimited figures and the Injustice figures, shipping together but with different card art styles?

A1.  Our Packaging team loves creating special packaging art to celebrate themes within our product lines.  Our plan is to celebrate the Injustice game with unique packaging, just like we did for the Arkham City Legacy figures.


Q2.  How come you neglected your DCUC fans on your recent cyber monday flash sale? 8 flash figures went up throughout the day all 8 were MOTU related is that the only license you’re focusing on? Should fans of other licenses go somewhere else?

A2.  It was just a matter of not having inventory of any DC items. In no way was this a slight to the brand!


Q3.  What happened to the subscriber bonus for Ghostbusters?!?

A3.  It is a Glow in the Dark Slimer will ship out before the end of 2012 to all 2012 GB sub holders (whom had sub canceled).


Q4.  Why isn’t the retail line giving us easy fan demanded, team building A listers like light blue Superman, SP Wonder Woman, SP Batman, SA Bizarro, 70s Supergirl, Balent Catwoman, E-2 Robin(both looks), E-2 Superman, E-2 Wonder Woman, GA Scarecrow, ventriloquist & scarface, Hook Hand Aquaman etc instead of the Injustice video game figures and nu52 characters

A4.  Those are all great suggestions for characters!  There are so many characters from which to choose.  Hopefully some of your favorites will end up on shelf!


Q5.  Will the 6 inch Toy Story line continue in 2013? If so, will we see new characters? It was a nice surprise to get Slinky Dog in that line a few months ago when we hadn’t had a new character in 2 years.

A5.  While we are not ready to comment on 2013 plans, there will be significant newness to our basic figure line along with new characters and variants.  Stay tuned!


If you’d like to ask a question for the  January 15th submission then feel free to post your questions in our Mattel Q&A question submissions thread!   Remember they can be about any Mattel product including MOTUC, Ghostbusters, WWE, any of the Mattel DC lines, Voltron and Cars. Twice a month we draw our submission question directly from the ones that AFi readers post.

You can submit new questions in this thread.

And you can discuss the answers on our Mattel board.

Thanks again to the team at Mattel for taking time to answer our questions!

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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