AFi’s “Ask Matty” Mattel Q&A Answers for February 15th, 2012
February 16, 2012

Twice a month the gang from Mattel are kind enough to answer five questions from AFi readers.  The Mattel marketing and PR team, have replied with the answers to our latest round of questions that AFi readers have posted in our forums.

If you have post-Toy Fair questions make sure to post them in the thread for the next round.

Let’s get to the questions and the answers!

Q1. Any plans on other women imaginext figures besides cat women?

A1. Not at this time but you never know what the future will bring!

Q2. With General Zod appearing in the next Superman film, what are the chances of getting him in his comic-appearance in the DC All Stars or DC Sub lines?

A2.  He is always a possibility but no plans to announce a Zod right now.

Q3.  Will the retail price of DC All-Stars be less than it is for DCUC, especially since it is now a lone figure with no CnC or (so far) accessories?

A3.  It is up to each retailer to set their own price. However, raw materials and labor costs do continue to rise and we will do our best to keep SRP prices as low as possible. Sometimes this means removing a base or a C&C piece to avoid cost reducing a figure.

Q4.  Of all the items you just debued at Toy Fair this past week, what are you personally the most excited for (for for fans to get to see?)

A4.  From Toyguru:  “I think for me it is the Hover Board! We’ve wanted to do BTTF items on for a long time now and since the board was “made by Mattel” in the movie, we just had to do this!

I was also really excited to reveal Thunder Punch He-Man’s bio. We have known the fans were in a quagmire as far as storyline goes and this bio along with the first page of the new mini comic should really shed a lot of light!”


If you’d like to ask a question for the  February 15th submission then feel free to post your questions in our Mattel Q&A question submissions thread!   Remember they can be about any Mattel product including MOTUC, Ghostbusters,WWE any of the Mattel DC lines, Voltron and Cars. Twice a month we draw our submission question directly from the ones that AFi readers post. 

You can submit new questions in this thread.

You can find our past Q&A’s here.  And you can discuss the answers on our Mattel board.

Thanks again to the team at Mattel for taking time to answer our questions!

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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