AFi’s “Ask Matty” Mattel Q&A Answers for January 15th, 2013
January 16, 2013

MattyAFiLogoTwice a month the gang from Mattel are kind enough to answer five questions from AFi readers.  The Mattel marketing and PR team, have replied with the answers to our latest round of questions that AFi readers have posted in our forums.  There will not be a posting of answers on January 1st as Mattel will still be closed during that time.

Here is our latest round of questions and their answers:

Q1.  About Club Infinite Earths. Would you ever consider giving subscribers more choice on club figures? It was awesome that we got to choose Metron for the exclusive figure. Maybe having a couple of fan choice monthly figures (Where you would give us a choice of say 3 characters and we would pick 1 through a poll) would satisfy those of us who think Mattel never hears the fans input and may be a great incentive to resubscribe each year

A1.  While this is something we would love to do, licensor approvals, schedules and other logistical issues tend to make it harder than you would expect.


Q2.  What happened to the size of Tin from the Metal Men?  When you first showed him at Toy Fair he came up to Platinum’s elbow.  Then at Comic Con he was shown to be much smaller, not even being as tall as her waist.  Why did he shrink?

A2.  He was originally sculpted as a 2 up and then shrunk down to normal 6″ scale for production.


Q3.  Recently some new images of some unannounced Action League figures (White Lantern Batman, White Lantern Superman and Arkham City Batman) have popped up on line.  Is that any indication that the DC Action League line will continue?  You guys did a whole new package design for what we all thought was the last wave that is now hitting stores.

A3.  At this time there are no plans to continue to Action League line.


Q4.  With the Batpod making a prominent appearance in “The Dark Knight Rises” why did Mattel not re-release this hot, hard to find vehicle in the Movie Masters line so fans Catwoman figures would have a ride?

A4.  While we are big fans of the Batpod it wasn’t something we could reoffer right now.


Q5.  As we now come to the end of the first year of the DC Club Infinite Earths subscription can you talk about what you have learned in this first year of what fans want in a pure collector line?  Any reactions that have surprised you?  Anything you have implemented for year 2?

A5.  The biggest key learning was DC fans are very passionate but in the end not as numerous as customers. We will continue to put out DC 6″ figures as long as there is a customer base to support our min quota.


If you’d like to ask a question for the  January 15th submission then feel free to post your questions in our Mattel Q&A question submissions thread!   Remember they can be about any Mattel product including MOTUC, Ghostbusters, WWE, any of the Mattel DC lines, Voltron and Cars. Twice a month we draw our submission question directly from the ones that AFi readers post.

You can submit new questions in this thread.


And you can discuss the answers on our Mattel board.

Thanks again to the team at Mattel for taking time to answer our questions!

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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