AFi’s “Ask Matty” Mattel Q&A Answers for May 1st, 2012
May 1, 2012

Twice a month the gang from Mattel are kind enough to answer five questions from AFi readers.  The Mattel marketing and PR team, have replied with the answers to our latest round of questions that AFi readers have posted in our forums.

If you have Mattel  questions make sure to post them in the thread for the next round.

Let’s get to the questions and the answers!


Q1.  Re: DC Universe Classics Club Infinite Earths packaging: Why in the Infinite Earths does it say ‘Signature Collection’? Why are the boxes so darn BIG? I understand this for Metron w/ his chair, but Jay Garrick Flash w/ nothing? What’s the point?

A1.  The boxes are sized to accommodate a variety of figures so that one size will fit all! Some figures may be bigger than others.


Q2. DCUC. With the news that DCUC as we know it will be going away in 2012 but that a relaunched/continuation line will be coming out in 2013, can we get a bit of clarification on what to expect?
1. Will the new line be similar to the DCSH concept of Batman and Superman family characters that are known to the casual buyer at retail and Moms and Kids?
2. Will the sub be the place to get classic versions of characters and to fill out existing teams and fan requests?

A2. At this point, it’s too early to give you all information, but our lead designers are drooling over the line and our options….  But Yes, the sub will be the place to get classic versions of characters and to fill out existing team


Q3.  Are there any plans this year to advertise the subs wider than just the word of mouth out of comic con?   Is there any chance you could take out an ad in a DC comic or something? The MOTUC sub is 3 years in and there are still people that don’t know about it, and the DC on barely funded.

A3.  Yes we do have some plans to promote the subs!


Q4.  You have said that by the end of Comic Con this year we will know the full line up of the 2012 DC Sub and part of the 2013 line up.  Do you know yet how many 2013 DC Sub figures will be revealed at your panel?   And with the changes to your DC lines in 2012 are you planing to do 2 panels again this year?  A DC/Mattel heroic partnership panel AND a MattyPalooza panel?

A4.  We do not have info on our panels yet as SDCC does not confirm panels until late in the game. But the plan is to have similar panels as last year with a DC panel and a Mattypalooza panel. The DC items will be repeated at both panels if you will.


Q5.  Not a question so much as a request… Since the 6″ Young Justice line seems to be over with Kid Flash and Batman, could you please bump Miss Martian and the t-shirt/jeans Superboy way up on the list of possibilities for the new 2013 line or the 2013 subscription figures so that we can at least finish the initial team even if the last two do end up in the DCUC style? Two heads, one for DCUC and one for YJ would make the figures an even better offering.

A5.  Potentially. It’s a good suggestion.

If you’d like to ask a question for the  June 1st submission then feel free to post your questions in our Mattel Q&A question submissions thread!   Remember they can be about any Mattel product including MOTUC, Ghostbusters, WWE any of the Mattel DC lines, Voltron and Cars. Twice a month we draw our submission question directly from the ones that AFi readers post.

You can submit new questions in this thread.

You can find our past Q&A’s here.  And you can discuss the answers on our Mattel board.

Thanks again to the team at Mattel for taking time to answer our questions!

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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