AFi’s “Ask Matty” Mattel Q&A Answers for September 1st, 2012
August 31, 2012

Twice a month the gang from Mattel are kind enough to answer five questions from AFi readers.  The Mattel marketing and PR team, have replied with the answers to our latest round of questions that AFi readers have posted in our forums.

Mattel took a short break from ‘Ask Matty’ during July for Comic Con, but now they are back and ready to answer your questions.

Let’s get to the questions and the answers!


Q1.  Is there any update on the DC Universe Action League line?  There was no mention of additional figures at your Comic Con panels. Are we still getting that last wave with hang-glider Plastic Man and the Atom?

A1. At this time the Action League line is on hold waiting on retailer interest.


Q2.  Can a Plastic Man neck extender be included with DC Sub Elongated Man?

A2.  No, it is too late to make any changes to any of the figures revealed at SDCC.


Q3.  The Collect and Connect figures from DC Universe Classics look awesome. Any plans for something like that for the new DC & Batman Unlimited line?  Seems like a win-win. I’ll buy some figures I might otherwise pass on, but I get a sweet big figure out of it!

A3.  No. To keep figures at retail in a market where production and labor costs continue to rise we needed to find ways to cost reduce them and we didn’t want to remove accessories or deco so the C&C element had to go.


Q4.  It was mentioned at sdcc this year that there would be more ghostbuster items in 2013 relating to the movies. does this mean just prop replicas, or does it mean figures and accessories, too, just nothing for the retro real ghostbusters line and nothing from the game?

A4.  At this time, the only 2013 GB items we have on the books are the prop replicas. There just has not been enough support for more 6″ figures at this time. We’d love to return to this scale in time, perhaps in a movie year!


Q5.  The solicits for Batman and DC Unlimited indicate that each line is going to contain between 10 and 12 figures for the entire calendar year of 2013.  Is this true? How often can we expect a new mix to be released, given how few figures are in each wave?

A5.  Approx. every 4 months.


If you’d like to ask a question for the  Sept. 1st submission then feel free to post your questions in our Mattel Q&A question submissions thread!   Remember they can be about any Mattel product including MOTUC, Ghostbusters, WWE any of the Mattel DC lines, Voltron and Cars. Twice a month we draw our submission question directly from the ones that AFi readers post.

You can submit new questions in this thread.

You can find our past Q&A’s here.  And you can discuss the answers on our Mattel board.

Thanks again to the team at Mattel for taking time to answer our questions!

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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