American Girl Debuts Custom Doll And Apparel-Making Experience With Never-Before-Released Options And Over One Million Design Combinations
July 25, 2017
–Innovative Online Tool Offers Girls an Unparalleled Level of Diversity and Choice for Their Truly Me™ Dolls–


MIDDLETON, Wis., July 24, 2017 /PRNewswire/ — Calling all young designers! For the first time ever, girls can now customize and design their very own Truly Me doll from head to toe, along with doll- and girl-sized apparel, using American Girl’s new Create Your Own online experience. Using the new online tool, girls can tap into their creative side and design the American Girl doll of their dreams from an array of never-before-released choices and over one million possible design combinations. The new premium experience will go live on August 8, 2017, at and at American Girl’s flagship retail locations in Chicago, New York, and Los Angeles.

American Girl introduces new Create Your Own online experience allowing girls to customize and design their very own Truly Me doll. (PRNewsfoto/American Girl)

“For years, girls have asked for even more ways to customize their American Girl dolls and other products to better reflect their individuality and style,” said Katy Dickson, president of American Girl. “We’re thrilled to answer that call with this unparalleled design experience. The level of choice and creativity being offered, coupled with American Girl’s trademark quality and attention to detail, sets Create Your Own apart from anything else like it on the market today.”

To create their special One of a Kind doll, girls have all the available design options right at their fingertips—face molds, skin tones and freckles, eye and hair colors, hair textures, new cuts and styles—along with special extras like earrings, hearing aids, glasses or sunglasses, and braces. To complete the personalization, girls can choose from one of six exclusive outfits and accessory sets specifically created for their One of a Kind dolls. In addition to the custom doll, outfit, and accessory set, the collection includes a personalized keepsake box, a certificate to create a custom doll T-shirt, and a free six-month subscription to American Girl® magazine. Price for the entire assortment is $200 and includes free shipping.

Beyond the custom doll, girls can also use the Create Your Own experience to design their own One of a Kind doll outfits and girl-sized products. The six design options include a doll tunic and leggings, a doll dress, a doll sport set, a doll tee, a girl tee, or a girl backpack. And, with a vast selection of themes, colors, patterns, and prints to choose from through the Create Your Own online tool, girls can tailor their creations to showcase their design talents and original style.

Watch the following video demonstration to learn how to create your very own One of a Kind Truly Me doll and apparel:

To learn more about the Create Your Own experience, go to, Facebook at, Twitter at, Pinterest at, and American Girl’s Instagram page at To request an American Girl catalogue, call 1-800-845-0005.

American Girl is a premium brand for girls and a wholly-owned subsidiary of Mattel, Inc. (NASDAQ:MAT,, a creations company that inspires the wonder of childhood. Headquartered in Middleton, WI, American Girl offers an inspiring world of dolls, content, and experiences that nourish a girl’s spirit and help develop her strength of character. Best-selling lines include Truly Me, Girl of the Year, Bitty Baby, WellieWishers, and the classic historical character line BeForever. The company sells products through its award-winning catalogue, on, in its proprietary U.S. experiential retail stores, and at select specialty retailers nationwide. Outside of the U.S, American Girl products are sold in specialty boutiques at select Indigo™ and Chapters™ in Canada and El Palacio de Hierro locations in Mexico City. By inspiring girls to be their best, American Girl has earned the loyalty of millions and the praise and trust of parents and educators.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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