In 1989, Toy Biz was granted the license to the DC characters
for action figure sales that had lapsed since Kenner's Super Powers
line had folded in 1986. At the time, Toy Biz was a young upstart
company who was happy with their first major license, but they
were obviously confused on how to proceed with it.
First making figures for the batman movie tie-in, and then following
with a few more of the major DC characters, Toy Biz was feeling
it's way around action figure production, and their inexperience
resulted in some fairly shoddy derivative work.
Seeing the poor craftsmanship, DC canceled the license and awarded
it to Kenner, who had put together a quick and sparkling presentation
of it's own for the Dark Knight line.
Although Toy Biz later went to great heights with their X-Men
line, eventually being swallowed by Marvel Comics, this first
effort pales in comparison to Kenner's Super Powers. Unfortunately,
some of these figures were so closely modeled after the Super
Powers line that many collectors today still have trouble distinguishing
them. Here then is a quick guide:

Robin, Batman, Superman
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The Flash, Wonder Woman, Green Lantern
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Aquaman, Hawkman, The Riddler
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The Penguin, Two-Face, Lex Luthor
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Mr. Freeze, The Joker, Bob the Goon
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Early Prototype Pictures of the Batman Movie line
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Although Batman and the Joker were first shown on cardbacks as
simple repaints of SP, for the release version Toy Biz actually
resculpted batman completely and reworked the Joker's body and
gave him a new head and paint job. The Riddler figure is actually
a slightly retooled SP Flash with a new (badly sculpted) head!
Why doesn't the Riddler ever get his own body? Toy Biz released
a second assortment, with all new sculpts, the next year. Unfortunately,
it was too little, too late to save the line, expecially as the
sculpts were pretty well below the standard that Super Powers
had set.
On the other hand, Superman, Robin, Wonder Woman, Penguin, and
Mr. Freeze are harder to distinguish from Kenner's figures at
first glance. While the overall quality and paint jobs of the
figures are shoddy, there are a few tell-tale signs that a figure
is made by Toy Biz:
Superman has broader stomach muscles and
a magnet inside him that rattles if you shake him.
Robin has a lever sticking out of his back and his left hand is
turned farther.
Wonder Woman is chunkier and shorter.
The Penguin has a different Umbrella that shoots either darts
or the umbrella top.
Mr. Freeze is missing the "shoelaces" on his sides and has less
detail and is rubbery.
All of these figures have squared off kneecaps and visible pins
in the sides of their knee joints. Also, the paint jobs have brighter
colors and are shinier. The faces are much less detailed, plus
most are missing the seams that run along the front of the SP's
legs.
But the one definite way to tell
if it is a Toy Biz figure is that the Toy Biz knock-offs do not
have peg holes in their feet.
Sadly, Toy Biz later became an action figure powerhouse,
and today turns out some of the best toys around. It would have
been nice if they had somehow hung onto the line, but if that
had happened, it's very possible that we would have never seen
the amazing resurgence of Marvel toys that happened throughout
the 90s, leading to the situation where Marvel/Toy Biz are owned
by the same parent company.



Don't be fooled; Knowledge is the collectors'
best weapon.
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