Ask DC Collectibles: For December 2012
December 24, 2012

Earlier this week DC Collectibles posted their last “Ask DC Collectibles” for 2012 on the DC blog:

In our latest edition of Ask DC Collectibles we’re embracing the holiday spirit and answering many of the amazing and thoughtful questions submitted this month.  So let’s jump right in and find out who’s been naughty and who’s been nice (Jim is the naughty one) as Kevin and Jim bring you the 12 questions of DC Collectibles!ask_dcc_header
Happy Holidays from the gang at DC Collectibles!Where is the NEW 52 Nightwing Figure? :No plans for a figure in 2013 but we hear you and will consider a figure for the former teen wonder in future waves.What can you tell us about Man of Steel figures and statues?:

After seeing that amazing Man of Steel trailer we are even more excited for the movie in summer 2013. So of course DC Collectibles will be joining all the great licensees in producing some nifty movie product. Look out for 2013 Toy Fair and beyond for more announcements as to what types of product (it would be a good guess that Superman is in the mix).

Increase of New 52 6” figures (along with questions about Martian Manhunter, female characters, Nightwing etc.):

We are going deeper into the New 52 starting in 2013. Look for more figures more frequently at the end of the year as we bring out our bad side just a bit. And you never know when a deluxe figure may show up too!

What differences are there between the Justice League 7-pack from individuals?

There are a few differences that make either choice special. The Justice League 7-Pack is a great deal for your wallet and your heart. You can give when you get by helping us support the famine relief initiative. A portion of all proceeds for the 7-Pack go towards this great charity effort. And to make the 7-Pack more unique you get a different head sculpt on Superman than his upcoming individual figure. For the individual figures,  Cyborg comes with a sonic gun arm replacement and Wonder Woman’s figure comes with a sword accessory. Great reasons for both purchases!


Side by side comparisons of individual Justice League action figures.


What artists other than Jim Lee design figures? Burnham? Capullo? Paquette?

DC Collectibles has always been dedicated to the creative interpretation of the comic artist. We love our artist specific action figure lines and continue to celebrate the different artists in our Batman Black and White and Superman The Man of Steel lines. In 2014 be on the lookout for some additional artists besides Jim Lee to get the action figure treatment as well.

Will you continue the Batman Incorporated figure line?

Right now there are no plans to continue since we seem to have met the needs of the majority of fans of the Batman Inc. line. However, we do love our Batman teams so never say never.

Broken record time—Arrow action figures? Are they coming?

We have a great statue coming in 2013 and if the statue garners strong interest we think action figures would be a great addition in the future. For your Arrow figure fix pick up the upcoming Justice League The New 52 Green Arrow action figure or the 3 ¾” Green Arrow Injustice figure both out in early 2013.  But to your question, no currnet plans to produce figures based on the TV show.


DC Collectibles has Green Arrow covered from Injustice to the TV show ARROW to The New 52.


Will Ame-Comi Mary Marvel ever make its 2013 debut without any decisive delays?

We showed the protptype for Mary Marvel at one of our convention and it got a very warm reception. We hope fans continue to support the Ame-Comi line so that we can produce characters like Mary that might not be as well known. Please tell your friends to check out the Ame-Comi line in 2012 and 2013!

What data sources do you use to determine which products will get made?

We look at how much something has sold in the past (whether a character or type of product) and then we mix in all of the cool upcoming initiatives that DC Entertainment has planned for the upcoming year. We usually plan out a year or two in advance so our crystal ball also helps!

Can we influence decisions on what gets made somehow? Like starting petitions?

We definitely love hearing from our fans! Besides influencing us with your purchasing, we want to hear from you about what we haven’t done for you lately. Petitions aren’t really the best way to get that across but trust us; we read all of the comments on our Facebook page. We want to connect with you so be on the lookout for polls on our Facebook page and don’t miss the DC Collectibles panels and booth presence at the major U.S. comic conventions to chat with the team.

What item was the most difficult to prepare for production & distribution?

It is always most challenging when we use materials that aren’t standard for DC Collectibles. Metals and electricity are always particularly challenging due to factory limitations. The products that seems to get hit the hardest because of this are prop replicas. Our Bat-Signal prop is a favorites and we hope to improve the technology so that everyone can have their very one working Signal. Another big casualty to production challenges is the often-discussed Dr. Fate helmet replica. Someday we will get it right and hopefully get the helmet into every fan’s stocking!


The Dr. Fate helmet replica and Bat-Signal are not quite ready for prime time.


How do you decide on pricing? It seems a bit crazy sometimes.

Many different things like factory and material costs, along with shipping and distribution costs go into the price of a collectible. We’re looking to standardize our pricing in 2013. For example, we might have just a few tiers of action figure prices including a standard figure, deluxe and mega-deluxe figure (like Darkseid).  There will always be retailers who offer their own discounts or sales but the pricing that comes from DC Collectibles will be more consistent going forward.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




No Comments

Comments are closed.