‘Ask Matty’ Answers for March 17th, 2014
March 17, 2014

Twice a month the gang from Mattel are kind enough to answer five questions from AFi readers.  The Mattel marketing and PR team, have replied with the answers to our latest round of questions that AFi readers have posted in our forums.   Mattel has changed the guidelines for these Q&As so they only involve items and lines sold on MattyCollector.com.  These Q&A’s do not cover any retail lines.

Don’t forget, a brand new batch of great figures including the first DC Total Heroes ULTRA figures are on sale starting today 3/17,  so head over to MattyCollector.com and check them out.


MOTUCJumboSkelProto2Q1.  Why the potential production (even if just gauging interest) of a 12″ product line for Masters when there is already such a small budget according to Guru as is for MOTUC? Could the money spent on that prototype have been used for development of another mini-comic, accessory pack etc.?

A1.  No, it does not work that way. Different toy lines and even “sub” lines do not take money away from each other. For example, the funding for MOTU Minis is completely separate from the funding for MOTU Classics.


Q2.  Why is it at the Toy Fair press conference that TG said their are no plans to continue the DC Total Heroes “Ultra” line in 2015 on MattyCollector.com,when it just started showing up in stores? If the line does well,how long before we know if it will continue ??? And why should anyone even invest in this line if their is a big possibly it will be dead by years end ???

A2.  We are just holding off on 2015 plans until we see how the 2014 SKUS perform. If they do well we would love to continue the Ultra line in 2015 and beyond!


Q3.  When asking questions about the DC Total Heroes “Ultra” figures that will be on MattyCollector.com we are sometimes given the answer “You’ll have to ask the retail team about that.”   Are those not considered MattyCollector.com product?   Where is the divide on that?   Is it something the retail team develops and brings to you?   Did you pitch it to them?

A3.  The retail team developed the “base buck body” and the basic parts. The Matty team then uses the retail team’s buck to develop deluxe figures. So the Matty team can answer questions specifically about the 4 Quarterly Ultra figures, but questions like “who sculpted the basic TH buck” or anything about the basic form factor are questions that can be addressed best to the retail team!


ScreenHunter_06 Sep. 12 14.36Q4.  When you were putting together the DCUC Super Powers wave was there ever any consideration give to doing the Super Amigos El Captain Rayo?

A4.  Very briefly, but it was not a figure that fit in with our strategy or resources.


Q5. If the DC Total Heroes Ultra line is a success on MattyCollector.com could you pitch to the retail team to do the same thing with the 4″ DC Multiverse line so we could get some more obscure characters in that line direct to the collector market like movie Lois, Bob the Goon or Ursa & Non?

A5.  If this is something you would like to see, yes please be sure to let the retail team know by posting on their forums and talking to them at conventions!


If you’d like to ask a question for the next  submission then feel free to post your questions in our Mattel Q&A question submissions thread (see link below)!   Remember they can be about any MattyCollector.com products. Twice a month we draw our submission question directly from the ones that AFi readers post.You can submit new questions in this thread.Thanks again to the team at Mattel for taking time to answer our questions!

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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