Ask Matty Answers for November 15th, 2013
November 17, 2013

Twice a month the gang from Mattel are kind enough to answer five questions from AFi readers.  The Mattel marketing and PR team, have replied with the answers to our latest round of questions that AFi readers have posted in our forums.   Mattel recently changed the guidelines for these Q&As so they only involve items and lines sold on  These do not cover any retail lines.

Don’t forget, a brand new batch of items just went on sale Friday 11/15 so head over to and check them out.


Q1.  Is there a way Matty can create or use the Mattel European Distribution Centre as the current shipping and custom fees the Europe is crippling the European subscriptions.  If they had a European distribution centre it would make every purchase more cost effective.

A1.  No. The Mattel distribution centers around the world are set up and function to send out bulk product to retailers, it is not set up for individual customer fulfillment.


Q2.  Will they ever make a life size prop replica of He-Man’s Sword Of Power and She-Ra’s Sword of Protection?

A2.  That would be a great item to see one day, but no plans right now!


Q3.  Any chance for a semi movie accurate sword of power for the MOTUC figures?

A3.  No plans at this time.


Q4.  Are there plans to do more with the Back to the Future license? What are we to do with our 6″ scale hoverboards?

A4.  At this time we do not have plans for additional BTTF figures or Epic Creation SKUs.


Q5.  I understand that the spreading of tooling costs for the tooling of Unleashed Doomsday can no longer come from the sub due to it not going through. And appreciate the $35 price for the containment suit Doomsday at SDCC next year (was worried it would be more).

BUT… you’ve stated that SDCC and convention exclusives are granted their own budget, so is there any chance that the Unleashed version can be made as an exclusive for either retail or conventions, as part of a 2pk with the long requested light blue suited Superman under a separate budget?
The Supes would be a straight repaint people have wanted for ages, (no new tooling there, just money for old rope). If you priced it at around $50 to $60 max it would sell. If you can sell the 66 Batmobile for $60 (and that is pretty much just a plastic shell), then you could easily sell this 2pk.

A5. The catch is that the budgets for newly developed SDCC items are often to support new/upcoming company  programs and are designed and produced by the retail team (even though they may be sold on As there are no longer enough customers to support a 6″ 4HM line, the retail team will most likely put their convention resources into developing product that supports upcoming retail initiatives and current toy lines. The opportunity to support more 6″ 4HM figures has come and gone with the sub. We can only make figures when we have customers buying them and the  sub not going through was basically the last call for more 6″ 4HM skus.



If you’d like to ask a question for the December 15th  submission then feel free to post your questions in our Mattel Q&A question submissions thread (see link below)!   Remember they can be about any Mattel product including MOTUC, Ghostbusters, WWE, any of the Mattel DC lines, Voltron and Cars. Twice a month we draw our submission question directly from the ones that AFi readers post.

You can submit new questions in this thread.

Thanks again to the team at Mattel for taking time to answer our questions!

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.





  • Just-Sayin says:

    “As there are no longer enough customers to support a 6″ 4HM line”…
    I GET IT. He’s from an alternate reality where nobody wants 6” 4HM DCUC figures and everybody wants MOTUC figures.
    Otherwise I can think of no feasible explanation for a comment like this.
    If we don’t go for the plan where we buy expensive subs without knowing what we’re getting… that are shipped by a company that overcharges and frequently gets the wrong addresses… and there’s a good chance that there will be no exchanges when the figure arrives damaged/with bad paint aps/with two right thighs… that means we’re JUST NOT INTO DCUC figures? That makes absolutely no sense. Therefore, this is Earth 3 Matty we’re talking to, here.
    Let me get you up to speed, alternate reality Matty. In this world, we love DC Universe Classics. There are tons more that we want. Mattel sells more than just Masters of the Universe (which is good because many of your customers don’t care in the least about He-Man). We’re STILL waiting on Miss Martian. The problem isn’t “you have no customers”. It’s that your current distribution plan doesn’t work for, well, anyone.
    What you’re doing right now is a text book example of “throwing out the baby with the bathwater”.
    Thankfully, DC Collectibles is slowly starting to figure out (no pun intended) that action figures are supposed to have articulation.
    Good luck with whatever you’re doing next, Scott. I can only assume it’s He-Man related. So this is where we part ways.
    – A former Mattel customer

  • tony says:

    I’m with you. There are a lot of us who want 6 inch figures. They do sell!!!
    Hopefully its not the end and somebody uncovers this goldmine 😉

Leave a Comment