AFi’s “Ask Matty” Mattel Q&A Answers for July 1st, 2010
July 2, 2010

Matty from and ToyGuru, have replied with the answers to our latest round of questions that AFi readers have posted in our forums.    

Q1.  From the time that a superstar debuts on WWE television, what would be the absolute soonest that Mattel would be able to produce a figure of him, assuming no new parts (besides his head) needed to be made? *cough* Daniel Bryan

A1.  This typically takes anywhere from 12 to 16 months, possibly sooner depending on a variety of factors.

Q2.  The Matty JLU 4 packs were awesome. I know some people missed some of them and you said you will not re-release them. BUT could you say release a Mary Batson in white ? Or a Clock King with hat and glassess ?

A2. It is possible but we really want to keep these figures special for the online packs since they were limited and higher prices. Re-issuing the figures that made these packs special would de-value the packs.

We actually have a very small amount of Customer Service stock on some of the four-packs and will put them back on sale in time.

Q3.  Recently a so-far unannounced prototype of a JLU Dr. Destiny showed up from a foreign seller on Ebay. Why didn’t you guys use the new Aquaman arms and Captain Marvel legs on him? They wouldn’t have incurred any new tooling costs and it would have made the figure almost 100% accurate to the animation model sheet.

A3.  Sorry, but we can not comment on any unannounced figure.

Q4.  In the past you have stated that you were going to try to figure out a way to get the "missing singles" (orange/shirt-long hair Aquaman, red/blue Supes, show accurate Red Tornado and Zatatnna, Ultraman, Omac, comic versions of Captn Atom & Hawkman) released. Can you give us any updates on this issue? Thanks.

A4.  Many of these figures will be released as the final wave of 2010. We can tell fans that the long-haired, orange shirt Aquaman will not come out since we were able to get to the new Superman animated version sooner.

Q5.  When you were previously asked about making the capes in DCUC out of a softer, more flexible plastic similar to the cape on the DCUC Mantis figure, you said that that type of plastic is too expensive to use as standard for all the figures.

But the capes, vest pieces and skirts in the JLU line are made of a very soft and flexible plastic, much less rigid than DCUC capes, and JLU is meant to be a bare bones budget line.

How can you cost in soft capes for cheap old JLU but say they are too pricey for DCUC?  On the same topic, how come the limbs on recent DCUC waves ( wave 13 especially) have been made soft and rubbery instead of out of a better quality firm plastic like previous figures?

A5. Many times this is due to safety regulations which Mattel must follow. This often dictates what type of plastic can be used for what parts, whether it’s limbs, capes or accessories. 


The next round of questions have already been turned in, and that will be the last round until after Comic Con.  The next Q&A will be August 15th so we’ll need questions by July 29th.   Remember they can be about any Mattel product including MOTUC, Ghostbusters and Cars. You can submit new questions in this thread.

You can find our past Q&A’s here. And you can discuss the answers at our Mattel board.




Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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