AFi’s “Ask Matty” Mattel Q&A Answers for Oct. 1st, 2010
October 1, 2010

October is here and with it brings us another round of Q&A with Mattel! Twice a month the gang from Mattel are kind enough to answer five questions from AFi readers.  Matty from and ToyGuru, have replied with the answers to our latest round of questions that AFi readers have posted in our forums.     


Q1.  Is it a priority to release all the characters that were in the original Mego line from the 70’s in the DC Retro line (Robin, Batgirl, Joker, Penguin, Riddler, etc.)?

A1.  Yes and no. While we do want to get to them in time, it is also a “priority” to get to all-new figures as well that were not in the line.

Q2. Brave and Bold:  Walmart seems to no longer have pegs for the deluxe figures. Is Mattel still making deluxe figures for this line (single figure with multiple accessories)? Has the deluxe Green Arrow been released?

A2.  Yes, Mattel still produces this line, it is up to each retailer to place orders and decide what to carry based on the needs of their customers. Green Arrow should still be a go.

Q3. JLU- You surprised fans with the super awesome STAS Aquaman early this year alot of us are wondering will we ever get the long hair orange shirt Aquaman? Any thought on revisting the hook hand Aquaman and putting him in 5 POA ?

A3.  The long hair Aquaman was a placeholder release until we got to the STAS Aquaman. Now that STAS Aquaman made it out first, the long-hair version is in limbo. We may get to him in time, but if he couldn’t come out first (which was the original plan) it may not be that likely we will revisit this lesser demanded version.

Q4. JLU- The bending legs. Oh, Matty! The Bending Legs! They’re awful, and while paint problems have absolutely improved on this line, as has character selection and accessories…the quality of these figures legs is just terrible. They almost ALL bend or get warped. I put some Thanagarians into a drawer with t-shirts and somehow, just because of how they were lying on top of one another (and the considerable heat wave we experienced this year) they came out warped-legged, unable to stand. And I LOVE those figures. Can Matty not use a stronger, thicker kind of plastic on just Legs from now on? Can’t something be done? I’m not saying redo your mold or anything, but just make sure legs are strong enough to support the figures? Is this possible/doable? When you get the pre-production figures back to look at, do you check and see if they can stand? This issue doesn’t seem to exist with other, non-Matty toylines….and it’s been going on for years and years. It hampers the enjoyment of this line seriously for me. I don’t buy stands, I’m not going to use putty or hot-glue to get these toys to stand. I shouldn’t have to…so what has been the reason for this situation not improving, and what needs to happen to fix it? Thanks!

A4. PVC 95 is the ‘hardest’ PVC we can use for JLU figures.

Q5. In a recent question on the Matty forums about when fans can expect to see new JLU (Manhunter and Despero three-packs, Superman Beyond & Power Ring singles wave, OMAC & Ultraman singles wave) in stores, you said:
"These packs are in production now. As to when they will appear at retail is dependent 100% on how fast the current packs sell out. Target will not order more packs until the current stock is depleted."
This makes total sense for a brick and mortar retailer like Target, but how about online outlets like Big Bad Toy Store and others? Can you tell us when new JLU will be arriving to these retailers?  Can they order ahead of Target?

A5. We can’t go into production on packs with the limited demands we get from the smaller retailers alone. It takes a larger store (in this case Target) to also place orders for us to “turn the machine on”. So, in this case for JLU, even though some smaller retailers can order this line, it still takes Target placing there larger orders to proceed into production. Target orders more product as it sells out. So the faster current JLU product sells, the faster new product will ship out to all customers.

The next Q&A have already been submitted, but if you’d like to ask a question for the November 1st submission then feel free to post your questions in our Mattel Q&A question submissions thread!   Remember they can be about any Mattel product including MOTUC, Ghostbusters,WWE any of the Mattel DC lines and Cars. Twice a month we draw our submission question directly from the ones that AFi readers post. 

You can submit new questions in this thread.

You can find our past Q&A’s here. And you can discuss the answers at our Mattel board

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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