AFi’s “Ask Matty” Mattel Q&A Answers for Sept. 15th, 2010
September 15, 2010

Another MattyCollector sale this morning  has gone live and with it brings us another round of Q&A with Mattel!  Matty from and ToyGuru, have replied with the answers to our latest round of questions that AFi readers have posted in our forums.    

Q1. Why are the latest DCUC waves including fewer women and villains?
Wave 11: 10 figures (including C&C), 4 villains (40%), 1 woman (10%)

Wave 12: 10 figures (including C&C), 4 villains (40%), 2 women (20%)

Wave 13: 10 figures (including C&C), 3 villains (30%), 2 women villains (20%)

Wave 14: 8 figures (including C&C), 2 villains (25%), 1 woman (12.5%)

Wave 15: 10 figures (including C&C), 1 villain (10%), 1 woman (10%)

Wave 16: 8 figures (including C&C), 2 villains (25%), 0 women (0%)

Will this trend continue? With less figures per assortment will women and villains become fewer and further between? Do female characters and villains compete with each other for inclusion in each wave?

A1. Honestly, there is no one “formula” that works universally for all waves. Many times logistical issues, tooling cost or even licensor input can throw off any “formula”. Some waves have one female, some have none; we even have some planned with more than one. It all depends on many different factors and not one overall formula.

 Q2. Will every standard monthly MOTUC figure that’s been put out so far get an eventual re-release? I know popularity would figure into your decision, but considering ALL of them have sold out (many within minutes), I’m not sure how you can account for that.  I’ve missed out on a few figures I wanted (not a completist so a sub won’t work for me) and I’m concerned that as you delve deeper into the mythos some figures will be "one and done."

A2. While we do plan to re-release many MOTUC figures, in no way do we guarantee every figure will be re-released. The best way to get every figure is to sign up for the subscription.

 Q3. I love the Batman Brave and the Bold Action League linbe and am sad to see it phased out. What can we expect to see released before it ends? Sinestro as a Green Lantern,Batman as a Green Lantern,Elasti Man, Silver Cyclone, Dyna-Mite, Scarlet Scarab,Blue Beetle [Ted Kord], and Red Tornado [with legs] when will we see these and how ? Box sets ? Also what about the mission playsets ? What happened to those. When will the Deadman/Bronze Tiger wave start shipping?? A lot of fans are dying for these have you thought to put a box set of the unreleased figures ?I am sure there are lots Batman Brave and the Bold fans is there any chance we could see Matty exclusives ??

A3. Many of these figures are still MIA. We are working hard to find a home, but in the end it is up to retailers to order product. We can’t produce product without retailer orders and have not had much success selling DCU brand items on to justify the logistics and small production run involved in this type of execution.

 Q4.  I, like I’m sure many others, would love to get a chance at the 30" Anti-Monitor from SDCC ’09. Is it possible to do a production run by orders placed in advance. If you set up something like a 2 week to 1 month order date cut off on Matty Collector to place an order and pay up front, could a production run be made that would be cost productive for Mattel and make collectors happy?  Maybe paint him in different colors to make him different than the Con ones?

A4. This promo item was actually not tool’d. All of them were handmade and it would be cost prohibitive to produce them at mass. Right now there are no plans to bring him back beyond the few raffled off at SDCC 2009. They were extremely expensive to make and would be to sell as well.

 Q5.  I think most fans were a bit stymied by your statement that Mattel "upper management" had requested that the 200x look of Masters of the Universe characters in the MOTUC line.   And I think the question on most fans minds is "why do they care?"  Why not?   Do they think it  dilutes the brand?  Is this something that has to do with the upcoming MOTU feature film?  It just seems like such a strange, arbitrary decision since the 200x is the animation that you DO have the most access to.  Is there any more insight you can give fans?

A5. When we pitched the new online MOTU line to management, the marching orders were to develop a new style and retire the 200X style.

Both 200X style and Classics style are two different interpretations of the vintage toy line. 200X included flared hair and extra spikes/details etc… Classics style includes greater articulation and sculpts closer to the vintage look. For now the 200X style is retired, which is why all figures in the Classics line (even if they started as 200X characters like Carnivus or Kronis) will be in the Classics style. You will still get a ton of 200X influence in terms of weapons and characters, but all will be “converted” through the Classics lens into the current Classics style. Carnivus is a great example of this. Hope that helps!


The next Q&A have already been submitted, but if you’d like to ask a question for the October 15th submission then feel free to post your questions in our Mattel Q&A question submissions thread!   Remember they can be about any Mattel product including MOTUC, Ghostbusters,WWE any of the Mattel DC lines and Cars. Twice a month we draw our submission question directly from the ones that AFi readers post. 

You can submit new questions in this thread.

You can find our past Q&A’s here. And you can discuss the answers at our Mattel board


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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