For the First Time Ever, Fans Can Purchase Movie Tickets and Merchandise at the Same Time
LOS ANGELES, November 24, 2016 – Atom Tickets, the first-of-its-kind theatrical mobile ticketing platform, is teaming with Disney to bring fans the ultimate Star Wars offering right on their phone. Beginning Nov. 28, when fans purchase their “Rogue One: A Star Wars Story” movie tickets via Atom Tickets, they will be able to buy exclusive products only available digitally through Atom’s innovative mobile ticketing app and website.
This venture marks Atom Tickets’ first entry beyond movie tickets and concessions. The app’s exclusive product offering includes a “Rogue One: A Star Wars Story” hoodie, t-shirt, girl’s shirt and a limited-edition ticket placard (available while supplies last) that will ship directly to customers.
Using predictive analytics and modern e-commerce techniques, Atom Tickets connects theatergoers with movies they will love, helps them coordinate with friends and family, and now offers more ways for them to enjoy the film long after the movie ends with future offerings across toys, apparel, music and games.
The collaboration continues Atom’s relationship with Disney, which selected Atom Tickets as one of nine companies for the esteemed 2016 Disney Accelerator Program, offering guidance, access, and opportunities to work with all divisions of The Walt Disney Company.
“Disney strives to bring the highest-quality theatrical experiences to audiences, and Atom has developed an innovative, social approach to ticketing that enhances that trip to the movies,” said Dave Hollis, head of distribution at The Walt Disney Studios. “Through the Disney Accelerator Program, we were aware of and excited by Atom’s potential to offer filmgoers not only ease of use but a little something extra – and it’s hard to name a more deserving fandom to kick it off with than Star Wars.”
“Bringing together ticketing and merchandise has always been part of the Atom vision, but we never could have imagined that we’d launch with one of the biggest film franchises of all time,” said Matthew Bakal, executive chairman and co-founder, Atom Tickets. “It’s been an honor to work with Disney through the Accelerator Program and we’re thrilled that they’re entrusting us with this exclusive ‘Rogue One: A Star Wars Story’ product offering for the ultimate Star Wars fans.”
“With this exciting ‘Rogue One: A Star Wars Story’ product offering, we’re introducing legions of Star Wars fans to the innovative Atom platform,” said Ameesh Paleja, co-founder and CEO, Atom Tickets. “Atom Tickets is the best way to bring groups of people together for a social and convenient moviegoing experience making this holiday season’s biggest cinematic event even better.”
The revolutionary Atom Tickets platform lets consumers check show times, quickly and easily connect with friends, order tickets and even pre-pay for concession items with just a few simple taps. Atom Tickets makes the moviegoing experience fast, easy and social – recommending movies based on history and preference, enabling invitations to friends and family and providing the VIP experience of skipping ticket and concessions
How it Works:
Atom Tickets reimagines the most convenient way for users to plan a night out at the movies. Available for free on the Apple App Store and Google Play, the app provides relevant reviews, trailers and synopses to help customers make the best decision on what to see. Moviegoers may then invite friends (via Facebook or their contact lists) to purchase their own tickets to join them. Atom Tickets enables seamless ordering of tickets and concessions from any Android or iOS phone. At the theater, consumers go directly to the ushers and concession counters, where they simply scan a QR code at tablet kiosks. Paper tickets and IOUs have been replaced by Atom’s innovative platform, which keeps all plans, messaging, payment and tickets in one place.
About Atom Tickets
Atom Tickets is the first-of-its-kind theatrical mobile ticketing platform. Through its patent pending recommendation and personalization technology, Atom Tickets allows consumers to search for films instantly, invite friends, buy tickets, pre-order concessions and more. Enabled on over 15,000 screens across the U.S., the platform’s innovative marketing capabilities help studios, exhibitors and brands to maximize revenue opportunities. The free app is available in the Google Play Store and the Apple App Store. For more information, please visit www.atomtickets.com.
About “Rogue One: A Star Wars Story”
From Lucasfilm comes the first of the Star Wars standalone films, “Rogue One: A Star Wars Story,” an all-new epic adventure. In a time of conflict, a group of unlikely heroes band together on a mission to steal the plans to the Death Star, the Empire’s ultimate weapon of destruction. This key event in the Star Wars timeline brings together ordinary people who choose to do extraordinary things, and in doing so, become part of something greater than themselves.
“Rogue One: A Star Wars Story” is directed by Gareth Edwards and stars Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie Yen, Mads Mikkelsen, Alan Tudyk, Riz Ahmed, with Jiang Wen and Forest Whitaker. Kathleen Kennedy, Allison Shearmur and Simon Emanuel are producing, with John Knoll and Jason McGatlin serving as executive producers. The story is by John Knoll and Gary Whitta, and the screenplay is by Chris Weitz and Tony Gilroy. “Rogue One: A Star Wars Story” opens in U.S. theaters on December 16, 2016.
*Subject to availability and the terms and conditions.
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