Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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July 21, 2007
  Once again, Mike "Sdcomics" Walker has braved the crowds, attended the panels, and stood in line for 4 hours to get a bad hotdog just to bring you his amazing reportage directly from the floor of the San Diego Convention Center! Julius Marx risked his life to bring you all the pictures! And ToyOtter…

 

July 15, 2007
BOTCON 2007! A look at the madness and the machines by Erik "Superfriend" Skov Prologue I never thought Rhode Island was big enough to have a convention. So it came as a surprise when my kids came home last Wednesday and said they had seen a sign for BotCon. I ran to the computer and…

 

July 7, 2007
Justice League Unlimited Hawkman 3-pack We’re now one more character closer to the Super Powers line At long last we have Hawkman in the JLU line. Hawkman is an interesting one as he’s been on the list as a possible figure and then was off the "can make" list for awhile. But Mattel kept asking…

 

June 4, 2007
Expanding a League A Closer look at upcoming Justice League Unlimited 3-pack releases At Comic Con 2006 last July we got a sneak peek at many of the upcoming 07 waves of JLU figures from Mattel. This year is a significant expansion of the line and gives us several DC characters that have never before…

 

May 26, 2007
The Mattel 6" DC Super Heroes Comic Con2007 Exclusive By: Daniel "Julius Marx" Pickett The gang at Mattel continues to up the ante on specialty packaging on Comic Con exclusives. The blind boxed 6" Batman unmasking himself was fun, then we had an animated Catwoman with a rainbow of different idol accessories. Last year we…

 

May 2, 2007
This past week AFI had the opportunity to track down and talk to Chuck Terceira and Mike Leavey from Diamond Select Toys. Anyone that reads the front news page of this site knows that DST is going gangbusters with great product and announce something cool almost every other day. They continue to pick up great…

 

April 20, 2007
AFi 2nd Anniversary Celebration A Closer look at NEW Batman DC Super Heroes Wave from Mattel   A few weeks back some images from overseas leaked out from someone finding a carded sample of the latest Mattel 6" DC Super Heroes line. The card back and side chips were shown and there has been a…

 

April 18, 2007
AN INTERVIEW WITH JESSE FALCON We caught up with Marvel Toys’ Jesse Falcon to ask a few questions about one of the most anticipated lines of this year. We were excited about this line when most of the information was just rumor and speculation, but now that we have seen the sculpts for the first…

 

April 17, 2007
www.TIMBRUCKNER.com A look at one of Tim Bruckner’s "lost" pieces DC Xtreme Joker Bust About five years ago sculptor Tim Bruckner pitched an idea to DC Direct for a line a small scale busts called "DC Xtreme". The concept was to push well outside the box to create versions of well known characters with a decided…

 

February 16, 2007
This year we’re trying a little something new: blogging about Toy Fair 2007 while we’re at the con! Julius Marx and ToyOtter will be braving the winter cold in NY for the next week and we’ll be sending back reports as we’re able. Holding down the fort at home will be our crack team of…

 

January 11, 2007
Holy Hot Wheels Batman!!!   One of the most anticipated Batman collectibles of all times is just a few weeks from release.   People have been waiting for a lot when it comes to the classic Batman TV show from 1966. Some fans want replicas of the Batmobiles. Some fans want action figures of the…

 

December 20, 2006
Superman/Batman: Public Enemies Hawkman A closer look at Tim Bruckner’s last figure under exclusive contract While Tim Bruckner has continued to sculpt some projects for DC Direct (like the AWSOME Linda Carter Wonder Woman statue) the last figure he sculpted under his 3 year exclusive contract for DC Direct is the upcoming second assortment Superman/Batman…

 

November 2, 2006
By Daniel "Julius Marx" Pickett   Mattel has just released the three Target Exclusive DC SuperHero 6" 2-packs now arriving on store shelves and are priced at about $15. The three sets are: Superman vs. Bizarro Batman and Batgirl Superman and Clark Kent I just picked these up so I haven’t had time to open…

 

September 15, 2006
An Exclusive "Q and AA" with Art Asylum’s Vice President Adam Unger   By Jeff Cope   Q. So, why Speed Racer and why now? It’s been some years since Speed Racer has had an impact upon pop culture. What’s the appeal? Like you, I grew up with Speed Racer. It just had an amazing…

 

September 9, 2006
The Exclusive and Elusive JLU SOLOMON GRUNDY By Daniel "Julius Marx" Pickett   One of the most requested and anticipated figures in the Justice League line is Solomon Grundy. First rumored to be coming in a second wave of 2-packs at the beginning of the line, it has been a long journey for Grundy to…

 

August 13, 2006
DC Direct Con Exclusive John Stewart Green Lantern Mini-Mate By Daniel "Julius Marx" Pickett "In Brightest Day.." That was the "phrase that pays" every afternoon at Comic Con 2006 at the DC Direct booth. The week before the con, DC Direct posted on their web site two different "secret phrases" that fans could walk up…

 

July 21, 2006
What A Long Strange Trip It’s Been… Well, we’re trying something a bit new this year here at AFI. After spending the past 6 or 7 years being beaten down by the glory and the chaos that is SDCC, I (Jason ‘ToyOtter’ Geyer) am staying behind to man the fort while our intrepid team (Daniel…

 

July 18, 2006
Mattel Pre-Comic Con Update #2: The Batman ARKAHAM ASYLUM 6-pack By Daniel "Julius Marx" Pickett Mattel has given AFI another exclusive Pre-Comic Con sneak peek at the new products that they will be unveiling. Today we have a new 6-pack in The Batman line. This 6-pack called "Arkham Asylum" features a roster of bad guys…

 

July 12, 2006
DOOMSDAY!! A Closer look at the upcoming Target JLU 6-pack The fine folks at Mattel have given us a few pre-Comic Con Sneak Peeks. Even though today is my birthday YOU are getting the present! Last week I had the opportunity to head over to the Mattel compound and see some of the new items…

 

June 25, 2006
Marvel Legends Ultron- from Concept to Figure   Many posts and pages have been written on the topic of the Marvel Legends Ultron figure. From the first leaked pictures from Toy Fair 2005 to the "dog head" prototype pictures to the final product fans were wondering why this design was picked over a more classic…

 

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