Jason "ToyOtter" Geyer
AFi Editor-In-Chief Jason Geyer has been part of the online pop culture world for nearly 20 years, having founded some of the very first toy sites on the web including Raving Toy Maniac, ToyOtter, and now Action Figure Insider. Along the way he helped pioneer online coverage of industry events such as San Diego Comic Con, E3, Toy Fair, and CES. He is also a former toy designer who is now a marketing genius. If he does say so himself. And he does.
Read other articles by Jason "ToyOtter" Geyer.

 

May 8, 2011
I’m going to be taking a hiatus from writing about toys to concentrate on a few outside projects that need my full attention, so this is going to be my last blog post for what might be quite awhile. And although I have a lot of great blogs sitting around in various stages of completion,…

 

February 20, 2011
  Toy Fair 2011 has come and gone and while this year seemed a bit more sedate for what new items were shown, one group of action figures stood out above all others: DC Universe Classics Wave 18. Why are these toys special, you ask? Because for the first time ever, not only do we…

 

January 27, 2011
OK, so I’ve been pretty lax on introducing my millions of readers to much needed Bollywood glory. But maybe the long wait for a new clip has been worth it. I’m not exactly sure how they did it, but I think Bollywood (Russia? Azerbaijan) somehow was able to film Michael Bay’s actual dreams. This is…

 

December 31, 2010
So I’m going through some old AFi files while working on a new project for the site (more on that later) and I stumbled across our gallery of concepts that Toy Biz never got to make before getting out of the toy business. Of course, one concept in particular is painful every time I see…

 

December 30, 2010
So Hot Toys unveiled its new Indiana Jones figure at their 10th Anniversary showcase last week and it got me thinking: who would have thought 10 years ago that we would have so many Indiana Jones toys to choose from? Back then all you could find were the old Kenner figures and the extremely hard…

 

December 5, 2010
So the other night, just before Thanksgiving, I decided to hit Walmart around midnight. It’s been many years since I made a late night toy run, for a variety of reasons. But mostly because I usually have much better things to do with my time than to make a special trip just to turn up…

 

November 27, 2010
by Jason "ToyOtter" Geyer and James "Sallah" Sawyer. So there was that thing back a few years ago where we found out all about the plans for the final years of the Super Powers Collection including concept art for many possible figures. And that other thing, where some extension plans for the original Kenner Star…

 

November 23, 2010
by Jason "ToyOtter" Geyer and James "Sallah" Sawyer. So there was that thing back a few years ago where we found out all about the plans for the final years of the Super Powers Collection including concept art for many possible figures. And that other thing, where some extension plans for the original Kenner Star…

 

July 27, 2010
Here’s the thing: San Diego Comic Con is no longer about comics. Yes, I know this is not news. Many, many, many people have pointed out what a shame it is that movie, tv, and toys have taken over the con in the past decade. I am not necessarily one of those people: I enjoy…

 

May 25, 2010
  OK, it’s been a bit of a roadblock lately with me trying to get back to my series of blogs looking back to earlier blog entries, but I think I’m finally over the hump at work. With that said, I’ll be trying to catch up and post a few more "sequels" over the next…

 

April 28, 2010
  So the news hit today that a county in California has banned fast food toys in some fashion. As someone who designed these toys for many years I’m of two minds on the subject. First and foremost, it’s not really the government’s job to police what you are allowed to purchase if it is…

 

April 27, 2010
  For the first time, I’m actually getting all of a new DC Universe Classics wave without looking for it, without hunting it down, and without paying more than retail cost. In fact, I’m paying less! I ordered the entire wave through Amazon a couple of weeks ago, and got them all for the average…

 

April 26, 2010
  OK, I didn’t make any new predictions for 2010, but in all honesty my predictions for 2009 can pretty much be reused without much modifications (the less said about my 2009 resolutions, the better. Ahem.) So how did I do in forecasting the future? Let’s take a look: The toy industry is going to…

 

April 25, 2010
  Wow, five years. I think this makes it the longest that I’ve been at one online "home" (not counting ToyOtter.com, which is really more of a rest stop than a home for new content). And it’s easily been the best place I’ve had the pleasure to be a part of. So, to celebrate our…

 

January 2, 2010
Ok, so I broke down last night and bought a bunch of toys that I don’t technically collect or was looking for. And one of them, Luke Skywalker Snowspeeder Pilot, is so well-made that it just might be my favorite figure in a long, long time.   So I think I’m going to make a…

 

January 1, 2010
So I just got back from a futile trip to my local Walmart to look for DCUC 11, but I didn’t leave empty handed. No, I instead found a plethora of Hasbro products that wore down my resolve and forced me to purchase them. Which items? Well, I’m glad you asked.  First off, I had…

 

August 17, 2009
Well, in the six or so months since I last updated the classic Super Powers line-up with DCUC figures we’ve seen a few more slots filled. It’s amazing to think of it, but within a year we should have (for the first time!) the entire Super Powers roster recreated with a modern day line. So…

 

August 15, 2009
Well, this year at SDCC I ended buying much more than I usually do, albeit a lot of it for friends and co-workers. I’m not normally one who wants exclusives unless it’s a new character than fits into an existing collection. not just a variant or retool (slimed Egon, anyone?) But this year I did…

 

June 29, 2009
So it was a strange week, with 4 deaths in the entertainment world in short succession. First Farrah Fawcett, then Michael Jackson, followed this weekend by Billy Mays and Fred Travelena.  It certainly ranks up there with previous back to back passings, such as 2003’s Johnny Cash/John Ritter event, or 1997’s back to back travelers…

 

May 25, 2009
So it’s taken quite a bit longer than I planned on to get back to another installment of my unproduced Star Wars gems. But here at last is the untold story of the promotion that you never got to see, and what a doozy it is! A couple of caveats right off the bat: I…

 

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