Jason "ToyOtter" Geyer
AFi Editor-In-Chief Jason Geyer has been part of the online pop culture world for nearly 20 years, having founded some of the very first toy sites on the web including Raving Toy Maniac, ToyOtter, and now Action Figure Insider. Along the way he helped pioneer online coverage of industry events such as San Diego Comic Con, E3, Toy Fair, and CES. He is also a former toy designer who is now a marketing genius. If he does say so himself. And he does.
Read other articles by Jason "ToyOtter" Geyer.


May 24, 2009
When I first started collecting toys back around 1990 I would run into other collectors sporadically (this being in the dark days before the internet collecting community at large had coalesced around USENET, for the most part). One way I would know that they were die-hard toy hunters was that they had had “The Dream”….


May 22, 2009
dcucfull Ok. So there isn’t a modern line of toys out there today that doesn’t have flaws, something for the average collector and/or fan to be aggrieved about when they inspect their new purchase. I know I’ve found them.  Loose joints, bad paint masks, bad tampo printing, oversprays, mold marks, splatters, frozen joints, scuffs, nicks, and…


May 19, 2009


May 9, 2009
Oh, did I say Star Trek review? I meant my presentation of the amazing cross between "Planet of the Apes" and  "Stop, Look, and Listen": the halucinatory classic, "One Got Fat". I’ve worked for the past 48 hours with only 2 for sleep, so I didn’t see Star Trek.  [youtube]cQgAMkMmsfg[/youtube] Enjoy, you Star Trek watching…


May 4, 2009


April 22, 2009
So we here at AFI were talking amongst ourselves the other day and the question was raised, "why do some blog comments show a user’s avatar, but others don’t?" And it was a very good question, indeed. And of course our very own Vader had the answer: Gravatar.  Yes, my friends, Gravatar.  You go to…


April 20, 2009
Ha! I bet you thought this blog would be about toys! Well, it’s not. But these things tend to overlap with the same target audiences, so I thought it was neat enough to mention here. First, my apologies for not having my long awaited followup to last years Rejected Star Wars concepts up today. I’m…


April 18, 2009
So it’s been 25 years since Marvel Comic’s Secret Wars Limited Series debuted. For those who don’t know what that is, you really need to know only 3 things about it: 1) it was the first time a company put all of it’s major characters together in a company wide crossover that affected all storylines….


April 18, 2009
Ok, so I’m a wee bit behind on the blog.  BUT… Lots of new stuff coming up this week for our 4th Anniversary, including a new story of never before seen by anyone Star Wars merchandise on Monday, and various features and goofy crap. Speaking of goofy crap, I was watching Slumdog Millionaire recently (didn’t…


February 24, 2009
Or, when is green not the right green? We all know Mattel has had some issues in the manufacturing of our favorite DC Comics characters. But the one that really puzzles me is how often the colors of the final product do not match the paint masters supplied by the Four Horsemen, or even the…


February 16, 2009
So longtime readers will know that there is no love lost between me and Shocker Toys President Geoff Beckett. I’ve never been a fan of the company or the guy running it, and my occasional harsh reviews of their product has been met by attacks and legal threats. I preface this post with the above…


February 15, 2009
So I’ve been slacking off a bit on the ol’ blog, what with work demands and two major cons back to back. But I haven’t forgotten you, my friends. I have a bunch of really cool stuff to blog about int he near future, including part 2 & 3 of the "Rejected! Star Wars" concepts….


January 17, 2009
  It’s been a fairly good toy week. I wasn’t even looking hard and found most of DCUC 6 today, and had to really hold myself back from looking at any Targets because i don’t want to stumble across those clearance deals like $3.48 Marvel Legends and $35 Millennium Falcons. I’m trying to scale back,…


January 13, 2009
Man, Mattel really makes it hard to be a Mattel defender.  I like a lot of what they try to do, but between concept and execution, something just goes missing. Do they need to hire an engineer? Or fire the one they have and hire a good one?  I’m really hoping that everything I’m hearing…


January 10, 2009
Recently I needed to make a bunch of Trophies for a internal project at work, based upon two execs in my company. I sculpted some custom heads, but had no idea how to make that make copies, or what bodies to use for them. With the help of the amazing SpyMagician (who cast all the…


January 6, 2009
…is that Jason gets a stress fracture on his heel.  In V-Town to help set up some stuff for the Consumer Electronics Show (CES) this week, and all the walking coupled with my bad arches has given me the "excrutiating pain", as the kids call it. But thanks to my friendly local super Walgreens I…


January 4, 2009
crystal_ball.jpg I’ve never done real predictions for the year ahead before, but I do weigh in on things going down in the industry as they come up on message boards. A boss of mine once asked me how I always seemed to know what was going to happen; the truth is that you just have to…


January 2, 2009
happy_new_year.jpg   OK,  every year I avoid making any New Year’s Resolutions as I know I’m going to break them sooner or later. It’s a farce designed to make you feel like you’re being productive but in actuality you’re just saying you’ll do something in the future based on a bogus deadline. Why not a "new…


January 1, 2009
Well, 2008 is gone. It royally sucked, and might have been the worst year in recent memory. To celebrate, I’m going to share the pain with a select few companies in the first ever… Golden Otter Awards! So a word before we begin: these are my awards, my opinions, and you will possibly disagree with…


December 25, 2008
We wish you a very Merry Christmas (Festivus/Kwanzaa/Time Travel Hannukah) this year, and lots of wishes that everyone is getting whatever they wanted, but more importantly what they needed this very dismal year. To remind everyone just what this holiday means, we’d like to present to you this heartwarming tale of the homeless bathing with…