Jason "ToyOtter" Geyer
AFi Editor-In-Chief Jason Geyer has been part of the online pop culture world for nearly 20 years, having founded some of the very first toy sites on the web including Raving Toy Maniac, ToyOtter, and now Action Figure Insider. Along the way he helped pioneer online coverage of industry events such as San Diego Comic Con, E3, Toy Fair, and CES. He is also a former toy designer who is now a marketing genius. If he does say so himself. And he does.
Read other articles by Jason "ToyOtter" Geyer.

 

February 10, 2008
0111_phantommenace.jpg Ten years to be exact. That’s when I left the oil fields (where I was shooting industrial video) and entered the world of product design. I got really lucky, having made some contacts through Raving Toy Maniac when I was running it with Eric G. Myers, to somehow stumble into a new career despite having…

 

February 8, 2008
Ok, so I’m in the grocery store the other day and while I was walking down the aisle between the fine products from Campbell’s Soup Company and the displays of healthy Reese’s Peanut Butter Cups there was a sidecap rack with Little Golden Books on it. Never one to pass by a literary opportunity, I…

 

February 2, 2008
I haven’t done one of these posts in awhile, but I’ve been rediscovering stuff I’ve been sent over the years that never made it to shelves and thought that it was high time that some of it been seen. This little piece was sent to me by an anonymous soul who has dropped a few…

 

January 28, 2008
Ofttimes, I am amused by very simple things. And nothing is quite so amusing to me these days that the non-sequitur brilliance of Lolcats. For those who aren’t up on your internet memes, Lolcats are the labeling of random pictures of cats (or other critters) usually with an in-joke based on Lolcats itself.  It all…

 

January 26, 2008
This technology isn’t new, it’s been used at Disneyland’s Fantasmic show for well over a decade, but this is the first time I’ve seen it used for a temporary promotion. To advertise the film ‘The Water Horse’, promoters are creating a hologram by projecting the Nessie image over a very fine mist being sprayed in…

 

January 25, 2008
cloverfield.jpg This is a bit late, since I started it last weekend then got bogged down at work. But life is funny that way. Ok, so I usually don’t do reviews on the blog but I though that since we’re featuring the announcement of Hasbro’s tie-in figure of the "Cloverfield Monster" on the front page that…

 

January 13, 2008
…but you’re gonna have to face it you’re addicted to toy information.  I recently answered a forum post to explain to a faithful reader why our trusty Mattel rep, ToyGuru, hadn’t posted lately to spill the beans on the upcoming JLU announcement in February’s Toyfare magazine.  Click here to read that exchange. Go ahead, I’ll…

 

January 2, 2008
The New Year’s traveling cut short my blogging time the past couple of days, so I’m a bit behind the schedule I had planned to keep.  So I think I’ll write a few extra posts over the next week to catch up. One thing I did see over the holidays was this crazy toy on…

 

December 30, 2007
2145328240_2e3ee81001.jpg I don’t feel like going overboard on a big blog post today, so instead I’ll just gather a few neat things I’ve seen around the web recently. First, Christophe of the Hall of Justice webpage has made a couple of really nice visual checklists for Mattels’ JLU and DCSH/DCUC lines. Click on each one to…

 

December 29, 2007
Recently a person who had been banned some time ago from the AFI forums wrote to demand that he be let back on the forums. Never mind the fact that he was warned multiple times before being banned (and the fact that almost no one goes far enough to even get banned from AFI) or…

 

December 27, 2007
They pull me back in! Over the years I’ve "quit" collecting toys many, many times. But this past year I really thought that i was done for good. I had stopped picking up most current lines, I moved into my own house, and had about 75 boxes of toys that had been in storage for…

 

December 26, 2007
Looking back on 2007, I think the number one complaint of most collectors has not been a lack of product range being produced, but the near impossibility of finding many, many figures. Although all companies are to blame, Mattel probably comes of harshest in the eyes of collectors for the crazy distribution and bizarre case…

 

December 25, 2007
And what have you done?  Apologies to John Lennon, but this year I haven’t done anywhere near as much as I should have. Sure, I finally bought my first house and gained a couple of dogs (and a 40 mile commute! Yikes!) but I had planned on accomplishing a lot more. A lot of things…

 

December 19, 2007
I can’t stop laughing …every time I watch this! From Cartoon Brew: Colin Sanders, a game development student at UOIT,was frustrated by the quality of instruction in his animation class. Below is the animated piece he created for his final using all of the techniques that were taught by his professor. He concludes the piece with a “Thanks for…

 

December 17, 2007
Over the past 15 or so years every new superhero toyline that springs up has been anointed as "the new Super Powers" by someone or other. I’ve always argued against it in every case, or just plain laughed it off. While Super Powers might not be able to compare to today’s manufacturing techniques that allow…

 

November 14, 2007
We also create false promises Once again, I take to the oft-neglected blog to promote to the world my two great loves: those lovable moptops from Liverpool and Bollywood! [youtube]http://www.youtube.com/watch?v=F5ky5ClIjL8[/youtube]

 

August 7, 2007
  OK kids, the new Super Friends: the Legendary Super Powers Show DVD hits stores today and on it they have a nifty little feature on the Super Powers toyline. The fun part of all this is that I’m one of the on-camera talent involved (alongside luminaries such as Mark Waid, Georg Brewer, Paul Levitz…

 

July 29, 2007
In honor of the great Metamorpho Build-A-Figure coming in January from Mattel and the Four Horsemen,  may I present Man or Astro-Man?‘s awesome composition "Man Made of CO2"? Hit the link for some coolness.

 

June 23, 2007
Otter Wizardry And I’m back from hiatus! For my first post, I can’t think of anything better than this amazing video of an Asian small-clawed otter demonstrating his dexterity with a small white rock. It looks fake, but it’s not! [youtube]gmLQkBcemyE[/youtube]  

 

May 31, 2007
boxback.jpg OK, I can’t talk about this yet, but since TvShowsOnDVD.com listed it I can point out to you that Super Friends: The Legendary Super Powers Show has been scheduled to be released on August 7, 2007. And now that the box art has been seen, might I suggest taking a close look at the special…

 

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