Bandai Namco brings back the coveted Pac-Man Retro Art in a new style guide.
May 19, 2017

May 18, 2017 – BANDAI NAMCO Entertainment Inc., the creator and publisher of the ubiquitous PAC-MAN, is bringing back the nostalgic, iconic art of PAC-MAN in the form of a new Style Guide called “PAC-MAN Retro”.

BANDAI NAMCO Entertainment worked with a team of in-house designers to expertly create the new style guide, which is comprised of a series of evocative artwork styles from the 80s that catapulted the game into one of the highest grossing licensing brands in history.

The PAC-MAN Retro Style Guide was designed in order to expand the creative options of licensees in the production of merchandise, and features the original artwork from the vintage PAC-MAN arcade machines as well as several other licensed goods that nowadays are considered collectors’ items and remain in high demand.

The latest style guide is clearly in touch with the game’s essence and shows how old-school styles can be used in new and exciting ways that are relevant to contemporary consumers and trends.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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