Bandai Namco Launches “Tekken” Trading Card Deal with FabZat
August 27, 2015

BANDAI NAMCO Entertainment Europe Partnering with FabZat

Leading interactive entertainment publisher selects FabZat as the exclusive merchandising provider of “Tekken Card Tournament” trading card packs worldwide


San Francisco, Bordeaux and Lyon – August 26, 2015 – FabZat today announced its partnership with BANDAI NAMCO Entertainment Europe as the exclusive provider of on-demand printing for Tekken Card Tournament trading card packs. Millions of players of the globally successful free-to-play game can collect over 190 physical, rare trading game cards with new characters that may be used to win online battles. Tekken Card Tournament game cards bring real-world crossover to the gameplay through unique QR codes letting players add cards digitally in-game. Additionally, players can take photos with their smartphone and a 3D model of a Tekken character will join in the game through augmented reality.

Tatsuya Kubota, Head of Mobile & Web Gaming at BANDAI NAMCO Entertainment S.A.S, said: “We have such a dedicated fan base for the beloved Tekken brand, and by working with FabZat, we’re now able to offer a faster and easier way for our fans to access these rare trading cards to play our popular fighting game.”


Tekken Card Tournament has ranked as a #1 game in the role playing category in the app stores across nearly 150 countries. Through the new partnership, FabZat will provide worldwide fans on iOS and Android with in-app access to purchasing trading card packs for Tekken-style battles. The trading card packs range in price from 6 Booster Packs for $10.99 up to 36 Booster Packs for $49.99.

Florent Pitoun, FabZat CEO and co-founder, said: “We believe we’re the right partner for publishers like BANDAI NAMCO because we provide fans with a streamlined purchase path, along with high-quality merchandise – spanning from 2D merchandise like trading cards, t-shirts and phone covers to 3D printed figures and toys. Moreover, we enable our partners to stay true to their brand, and also bring in a new revenue stream.”

To learn more about FabZat’s market leading in-app merchandising and 3D printing solution visit

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About FabZat:
FabZat generates new revenue for game developers and publishers, through merchandising and 3D printing. An industry pioneer, FabZat delivers the first in-app personalized merchandising turnkey service for video games, offering 3D printed figurines, t-shirts, posters, phone cases and more. With more than 15,000 delivered objects for games across 70+ countries, and a state-of-the-art plugin for iOS, Android, Unity and the Web, FabZat turns great games into great physical brands. For more information visit

About BANDAI NAMCO Entertainment Europe S.A.S.
BANDAI NAMCO Entertainment Europe S.A.S., part of BANDAI NAMCO Holdings Inc., is a leading global publisher and developer of interactive content for platforms including all major video game consoles and PC, with marketing and sales operations in 50 countries across Europe, the Middle East, Africa and Australasia. The company is known for creating and publishing many of the industry’s top video game franchises, including PAC-MAN™, Tekken™, SOULCALIBUR™, NARUTO™, NARUTO SHIPPUDEN™, Dragon Ball®, GALAGA™, RIDGE RACER™ and ACE COMBAT™.

©2015 BANDAI NAMCO Entertainment Europe.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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