February 3, 2007

Barbie(R) Does it All in 2007… Stars as Worldwide Face for M-A-C Cosmetics,

Grows Entertainment Powerhouse, Introduces the Next Generation of Fashion Dolls


EL SEGUNDO, Calif. (January 30, 2007) – Always a snapshot with what’s hot among
girls, Barbie(R) doll proves, once again, to be the "top doll." Following a

hugely successful 2006 holiday season as the "No. 1 toy for girls" and a Toy

Wishes Magazine "Hot Dozen" winner, the Barbie(R) brand celebrates four

consecutive quarters of growth in the U.S. and looks forward to an even hotter

pink 2007. In 2007, Barbie(R) doll will continue to reign as the No. 1

fashion-themed doll in the U.S. , as well as the world1, and the No. 1 toy

property in the U.S.2 and worldwide1 toy industry by unveiling a ground-breaking

collection of innovative and interactive dolls and toys, releasing chart-topping

DVD movies and kicking off hot partnerships that only Barbie(R) can boast,

including Apple/iPod(R), M-A-C Cosmetics and Hilary Duff.

"Girls love Barbie because she continually evolves as girls change. She remains

No. 1 in the hearts and minds of girls and moms alike because she reflects the

interests, activities and aspirations of girls today," said Chuck Scothon,

general manager and senior vice president, Mattel Brands, Girls. "We are proud

of the great year the Barbie brand had in 2006 and we’re even more excited about

what Barbie will do in 2007. She shows girls that they can be anything they

want to be – a princess, a teacher or even astronaut – and she is a way for

girls to play out their dreams and fantasies in a way that is relevant to

today’s girls."

2006… A Pink Hot Year!

Celebrating a banner year in 2006, Barbie(R) exemplified why several generations

of girls around the world have been inspired by Barbie(R) doll. Barbie(R) doll walked the runway with Hilary Duff at LA Fashion Week, extended the Barbie(TM) Luxe adult apparel/accessories collection with names such as Tarina Tarantino and Anna Sui, announced a global partnership with M-A-C Cosmetics, starred in a first-ever live stage production, and signed a multi-year, multi-picture deal with Universal Studios Home Entertainment – truly solidifying her rank as an entertainment and fashion powerhouse. Barbie(R) doll’s nine blockbuster movies topped the charts with more than 37 million units sold collectively worldwide and they were watched, on average, 12 times by girls around the world. And, with 64 million monthly visits worldwide to Barbie(R) branded Web sites, and Barbie.comSM continuing its ranking among the Top 5 Entertainment Websites for girls ages 2-11 , it is evident that girls of all ages choose Barbie(R).

2007… A Year of Firsts

Barbie(R) doll kicks off 2007 by thrilling fans with exciting announcements and never-before seen innovations at American International Toy Fair in February. From several technology-centric dolls such as Chat Divas(TM) Barbie(R) doll and Rainbow Adventure(TM) Elina(TM) Doll & DVD Game to performance-based, feature-rich cheerleader dolls to an imaginative, whimsical collection of wedding-, fairy- and princess-themed toys to Barbie(R) doll’s 100th career doll playset, Barbie(R) will give girls a whole new way to play in 2007, while continuing to inspire girls with confidence, creativity, courage and friendship.

"In 2007, Barbie will inspire girls with a toy line-up that brings her to life like never before," said Jim Silver, editor of Toy Wishes Magazine. "For the first time ever, Barbie can lip sync to music played with an iPod and, as a fairy-themed doll, serve as an interactive controller to a DVD game. Barbie is still the fashion queen, but she also does cool things that today’s girls will relate to and gives girls a new of way of playing with fashion dolls."

Also in February, Barbie(R) will star as M-A-C Cosmetics’ spring face in the Barbie(TM) Loves M-A-C collection – a full spring color cosmetics collection featuring Barbie(TM)-inspired hues, names and packaging and an edgy, sophisticated M-A-C Barbie(R) doll. In early March the collection will roll-out worldwide.

Later in spring, Barbie(TM) will build on the successful Fairytopia(TM) franchise with the release of the new made-for-DVD movie and toyline, Barbie(TM) Fairytopia(TM) Magic of the Rainbow(TM) debuting on the small screen on March 13, 2007.

Finally, in April, Barbie(R) will globally launch something unparalleled and never-before-seen in the toy industry – Barbie Girls(TM), the next generation of fashion doll play.

Always inspiring, always innovating and always leading, Barbie(R) promises girls another exciting year in 2007!

About Mattel

Mattel, Inc., (NYSE: MAT, is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie(R), the most popular fashion doll ever introduced. The Mattel family is comprised of such best-selling brands as Hot Wheels(R), Matchbox(R), American Girl(R), Radica(R) and Tyco(R) R/C, as well as Fisher-Price(R) brands (, including Little People(R), Rescue Heroes(R), Power Wheels(R) and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than the 30,000 people in 43 countries and sells products in more than 150 nations throughout the world. Mattel’s vision is to be the world’s premier toy brands — today and tomorrow.

MATTEL, BARBIE and associated trademarks and trade dress are owned by Mattel, Inc. (C) 2007 Mattel, Inc. All Rights Reserved.

About M-A-C

M-A-C (Make-up Art Cosmetics), the leading professional cosmetic brand was created in Toronto, Canada in 1984 and is now sold in over 60 countries worldwide. M-A-C Cosmetics supports the special needs of the professional make-up artist that meet the demanding lighting and studio conditions under which the pros work. The company’s popularity has grown through a tradition of word-of-mouth endorsement from make-up endorsement from make-up artists, models, celebrities, photographers and journalists around the world. M-A-C is for All Races, All Sexes, All Ages, attitudinally hip, artfully irreverent, dedicated fully to the art of self-decoration and the realization of the individual. The M-A-C attitude is best expressed by our artists, seen and felt in our stores. For more information on M-A-C, visit

iPod(R) not included. iPod(R) is a registered trademark of Apple, Inc. All rights reserved.


1. Cumulative Year End 2005 data gathered from worldwide sources using similar categories and averaged to US Dollars (exchange rate as of Aug. 1, 2006)

2. The NPD Group / Consumer Tracking Service; Jan-Oct 2006, Annual 2005, Annual 2004, Annual 2003; Fashion Themed Dolls/Figs Category; Properties

3. Sales reports by Mattel third party partners/distributors

4. Web Trends (internal analytics reporting tool) through December 2006. These are total visits, not unique visits. Includes Barbie, MyScene, International Barbie sites, International MyScene

5. Based on a custom listing report derived from comScore Media Metrix, of Entertainment-Kids sites Girls 2-11 (December 2006), Barbie is ranked #4" (1) Disney Channel (2,046,166 UV) (2) (1,485,849 UV) (3) (1,372,273 UV) (4) (1,128,907 UV) (5) (967,101UV)


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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