January 19, 2008

TOY2R x SIMPSONS return with a second assortment of 3” Qees based on the iconic BART SIMPSON with a few added surprises for 2008!

2007 saw the release of the collaboration between the top animated show on television and the leading manufacturer of designer art figures with amazing results:

A Sell-Out series of 3” and 10” Qee Figures based on Bart Simpson!

A Worldwide Art Tour featuring over 160 customized 10” D.I.Y. Bart Simpson Qees by artists from all across the globe. Hitting the best venues in the world from Taiwan, Florence, Paris, Los Angeles, New York, London and Shanghai!

All the while, The SIMPSONS MOVIE took in over $500 million at the worldwide box office!

Now prepare yourself for 2008 and the release of Mania Series 2. This assortment gives collectors the best of both worlds:  cool new designs featuring all new versions of BART as well as classic episode specific designs. Each 3” Bart Qee will include accessories as well as the branded Qee Keychain attachment. From the scouts to extreme sports,from prison to pj’s, Bart will cover serious territory in 2008.

As for surprises, there will be a few select exclusives made available for specific retailers and conventions for 2008 as well as an upcoming holiday release. The figures will be on display during the 2008 New York Toy Fair in February and will drop before summer.

Like 2007, there will be some new 10” limited versions released as well as a 3” assortment of designer BART Qees taken directly from the original creations from the world tour.


All of the SIMPSONS Qees are distributed by both TOY2R and Diamond Comic Distributors worldwide and are currently available for preorder!

After that…well keep your eyes out for Dad. That’s right…Homer hits2008 with his own assortment and surprises…but that’s another story!

The Simpsons: Premiering January 14, 1990, The Simpsons is the longest-running prime time animated series in history, and the longest running sitcom currently on primetime television. The Simpsons is also a cultural institution. The Simpsons has an extremely loyal and dedicated fan base worldwide. Intelligently written, subversively humorous and delightfully witty, the show pokes fun at itself and everything in its wake.
The series has been critically praised and bestowed with numerous honors, including a Peabody Award, 18 Emmy Awards, 16 Annie Awards, 3Genesis Awards, 8 International Monitor Awards, and 5 Environmental Media Awards. The Simpsons were recently nominated for a Golden Globe Award for Best Television Series – Musical or Comedy. The series recently celebrated airing its 400th episode, another record breaking milestone.

About Toy2R: Created out of a passion to put toys in an art context.Toy2r is systematically breaking down the barriers between product design, art, and graphics. Founded in 1995, Toy2R is the first company to focus on the designer toy phenomenon, combining art and developing vinyl toys for the collectors market.
The D.I.Y. Qee Figures are white initially, three-dimensional blank canvases for various artists to explore and design. The results materialize into unique artistic forms of expression. From today’s biggest names in pop art and fashion, to new collectors and designers,Qees represent a collectible format that is both artistic and obtainable.
Qees remain the best selling Designer Mini Figure on the market, celebrating its 1000th Qee design release later this quarter.

About Diamond Comic Distributors: Founded by Steve Geppi in 1982,Diamond Comic Distributors has grown from a regional operation with 17customers to the world’s largest distributor of English-language comic books and related pop-culture merchandise. From strategically located Distribution Centers throughout North America and the U.K., Diamond services more than 3,500 comic book specialty shops every month, plus another 1,000 retailers who carry comics and products as sidelines.Diamond also exclusively represents many of the comic industry’s top publishing powerhouses including DC Comics, Marvel Comic, Dark Horse Comics, Image Comics and Wizard Entertainment. In its 20-year history,Diamond has expanded beyond comics to bring the best pop-culture products and services to retailers, consumers, and collectors.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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