Basic Fun! Receives Funding from Falcon Investment Advisors
September 14, 2018

Toy Company Pursuing Significant Growth Through Acquisitions, Aiming to Become Global Industry Leader


BOCA RATON, Fla.–(BUSINESS WIRE)–Basic Fun!, the Florida-based toy and novelties company, announced that it has received a significant equity investment from Falcon Investment Advisors, LLC, the Boston-based investment fund.

Basic Fun!’s strategic goal is to be the next great American toy story by growing organically, as well as by acquiring and consolidating smaller toy companies in the wake of the ever-changing retail marketplace for toys in North America and globally. Following the merger of The Bridge Direct and Tech 4 Kids, which formed the new Basic Fun!, the company’s progression has continued with the acquisition of two STEM-focused companies, Uncle Milton and Geoworld in 2017, as well as the acquisition of construction toy icon K’NEX in early 2018.

The company believes the investment from Falcon is a clear indication of the confidence the financial community has in Basic Fun!’s business model and its management team as the company scales up with the goal of emerging into the top 10 of global toy companies over the next several years.

“We couldn’t be more pleased than to have the support of the Falcon team,” said Jay Foreman, CEO of Basic Fun! “We have gotten to know Falcon over the past year and believe the team’s knowledge and expertise will help accelerate and finance our growth and acquisition plans.”

The company also has the support of The Royal Bank of Canada, which put in place the financing package to fund the merger with Tech 4 Kids and the acquisitions of Uncle Milton and Geoworld, and Cathay Capital Private Equity, which joined the Basic Fun! investor group earlier this year through its prior ownership of K’NEX.

“While our private equity partners hold minority stakes in our business, they along with RBC will play a major role in our future growth,” said Foreman. BMO Capital Markets originated the investment from Falcon Investment Advisors, LLC and served as the exclusive financial advisor to Basic Fun! on the transaction.

“Together with our financial partners, the Company is poised for dynamic growth and is extremely well positioned to navigate through, grow and thrive in today’s evolving retail landscape,” said John MacDonald, the company’s Chairman.

About Basic Fun!

Basic Fun! is a developer of innovative and fun children’s entertainment products. The company was created as a result of an organized roll-up strategy, of several smaller toy companies including: The Bridge Direct, Tech 4 Kids, K’NEX, Uncle Milton and Good Stuff. The company’s products are sold through a well-established network of retailers and distributors around the globe and include the following product lines: CakePop Cuties, Cutetitos, Classic My Little Pony, Mash’ems, Uncle Milton’s Star Wars Science activities and Original Ant Farm, C3 Collector Construction, Arcade Classics Electronic Games including Pac-Man and Frogger, Pokémon Trainer Guess, Fisher-Price Classics®, Strawberry Shortcake, Lite-Brite® and many more. For more information, visit

About Falcon Investment Advisors, LLC

With offices in Boston and New York, Falcon provides innovative capital solutions in amounts of $25 million to $75 million to middle market companies. Since its founding in 2000, Falcon has invested in over 90 companies in a broad range of industries to support acquisitions, recapitalizations, buyouts and organic growth. Falcon has significant capital available for investment, through both its credit opportunities and structured equity funds. To learn more about Falcon, please visit

About Cathay Capital

Cathay Capital is a global private equity firm specialized in the field of cross-border investment, committed to supporting the international expansion of middle-market companies in North America, China and Europe. With over 70 professionals and more than $2.0 billion in assets under management, Cathay Capital invests in middle-market companies in the consumer goods and services, healthcare, business services and technology industries. To learn more about Cathay Capital, please visit

About RBC

Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 84,000+ employees who bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank, and one of the largest in the world based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our 16 million clients in Canada, the U.S. and 34 other countries. Learn more at

About BMO Capital Markets

BMO Capital Markets is a leading, full-service North American-based financial services provider, with approximately 2,500 professionals in 30 locations around the world, including 16 offices in North America, offering corporate, institutional and government client’s access to a complete range of investment and corporate banking products and services. BMO Capital Markets is a member of BMO Financial Group (NYSE, TSX: BMO), one of the largest diversified financial services providers in North America with US$589 billion total assets and over 45,000 employees as at July 31, 2018.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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