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I don't know if it's Mattel's reluctance to put the line at retail...


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Posted by Airmax on July 28, 12 at 08:16:40

In Reply to: MOTU...why can't the line be back at brick n' mortar? posted by Firebat

or retail's reluctance to buy it. While we all know and love He-Man and the rest of the Masters, he's not Superman or Spiderman. He-Man doesn't have the brand awareness of those higher profile superheroes. From retail's perspective, there is no cartoon or movie out there now to help push product. It's a tough sell.

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