Big Reveals at the Mattel/DC Comics Panel at #SDCC13 !
July 16, 2013
Mattel posted the following announcement a few moments ago.  Looks like there will be at least TWO new DC retail lines announced at the panel!

Heading to SDCC? Then don’t miss the DC Comics Panel on Friday 7/19 at 3pm in Room 25ABC because we’ve got three BIG reasons for you to attend!

First, we’re announcing not one but two new 2014 DC retail product lines! You’ll want to brush up on your DC knowledge because the panel will feature a trivia game and the lucky winners will get FIRST-TO-MARKET figures from one of the new retail product lines. Even better, you’ll receive them months before they’re available in stores!

Now, about that second retail line… we seriously stoked to tell you that some of the figures will be available right here on in 2014. Not only will we reveal one of them at the panel, but we’ll also have a Fan’s Choice vote for one of the figures. Want your say? Then don’t miss the panel because attending is the ONLY way that fans can vote!

And last, but definitely not least, we’ll have a toy giveaway for everyone who attends the panel. Line reveals, a Fan’s Choice vote, and freebies… if you’re a DC Comics fan, you’ll want to put this panel at the top your “MUST GO” list!

Panel: Mattel and DC Comics- A Celebration for Collectors of All Ages!

Date/Time: Friday, July 19, 3:00p.m. – 4:00p.m.

Location: Room 25ABC

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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