BIGFOOT Spotted in North Carolina!
June 25, 2010

Fisher-Price(R) Imaginext(R) BIGFOOT The Monster Spotted Near Niagara Falls!

EAST AURORA, N.Y., June 24, 2010 /PRNewswire via COMTEX News Network/ — This just in… BIGFOOT was recently spotted in North Carolina and is now thought to be headed toward the headquarters of Fisher-Price, Inc. (a subsidiary of Mattel, Inc. Nasdaq: MAT) in East Aurora, N.Y. This is not the first time that the legendary monster has sought refuge with the toy company. Though BIGFOOT continues to evade the public, rumor has it that the creature secretly set up meetings with toy designers in an effort to change his misunderstood image. So be on the look-out this summer for the friendly monster with lots of personality as Fisher-Price sets the record straight with the new Imaginext(R) BIGFOOT The Monster.

Unlike the legendary BIGFOOT, the Imaginext(R) BIGFOOT The Monster is a life-like remote controlled monster friend for kids three to eight, with lots of personality, fun facial expressions, interactive phrases like "Wanna Play?" and much more. Featuring more than 80 actions and phrases, BIGFOOT comes to life with a kid-friendly foot shaped remote control that has easy-to-use, icon-driven buttons. With the simple touch of the remote, preschoolers can make BIGFOOT walk forward and backwards, elicit happy or angry emotions, fall asleep, throw a ball, exercise and even do a forward somersault and a backwards roll! BIGFOOT also features interactive touch points on his belly and mouth that will make him laugh or eat a leaf that evokes fun chomping and burping sound effects. The Imaginext(R) BIGFOOT The Monster will soon be available at retailers nationwide for approximately $99.99. The public can also learn more about BIGFOOT by downloading the new, free iPhone application at


About Fisher-Price:

Fisher-Price, Inc., a subsidiary of Mattel, Inc. (Nasdaq: MAT) located in East Aurora, N.Y., is the leading brand of infant and preschool toys in the world. The Company has an 80-year legacy of high quality toys that enhance early childhood development. Its often-emulated Play Laboratory was the first child research center of its kind in the toy industry, allowing researchers to observe the way children play and how play benefits their development. Some of the Company’s best-known "classic" brands include Little People(R), Power Wheels(R) and View-Master(R). Fisher-Price is also a leading developer of baby gear products (infant swings, bouncers, high chairs, nursery monitors), as well as a wide array of character-based toys inspired by high quality children’s programming such as Thomas & Friends, Dora the Explorer(TM) and Mickey Mouse Clubhouse. The Company’s web site,, provides valuable information and resources to parents.

SOURCE Fisher-Price, Inc.


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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