Some thoughts on what fans really want and why a single change of paint color will earn Mattel more money than they’ve been making…
So, I’m sure most of you have seen this image on AFI’s front page by now…
I have been asking for a blue cowl n’ cape Justice League Batman figure for over five years from our friends at Mattel. "What’s the point?" You might be saying. "The Justice League Batman figure was fine. It was accurate and it stood up. What more could you want?"
When Justice League came out in 2001 this was the first Batman image they showed:
For those of you who remember the New Batman Adventures Series version of the character (after the style changes) Batman wore a Black (with grey highlights) cape. The big difference between the JL and TNBA versions was the color of the cape/cowl/gloves/boots. Now there are many fans/artists who interpret the blue as highlights – akin to the blue coloring of Superman’s hair.
But go back and look at the inside of that cape. That baby’s BLUE! So in my detail obsessed mind, WE NEVER REALLY GOT A ON-MODEL JUSTICE LEAGUE VERSION OF BATMAN. What did we get instead? This.
I have actually overheard this conversation more than once:
Mom: Look, Jimmy. How about this figure? Gas Mask Batman? You like Batman…
Jimmy: That’s doesn’t look like Batman.
Which is why I’m so damn excited to finally see this figure after all of these years and after dropping all of those hints to Mattel brand managers. THIS IS HOW YOU MAKE FANS (and kids – the people who buy your product) HAPPY. You give them actual representations of the character they see on the TV shows and in the movies.
So Mattel, congratulations. It only took you (and Hasbro before you) 8 years to get it right. Keep it up!