Not that you asked, but here’s how I warmed up to the DCUC Subscription offering.
I’ll admit, at first I had *no* interest in the DC Universe Classics subscription. I hadn’t been buying DCUC in ages, the prices at retail were ridiculous, and most of the time I’d only be tempted by half the figures they offered anyway.
On top of that, 9 times out of 10, I simply preferred the sculpts done by DC Direct.
Then came the emails from Bill Murphy, Jeremy Sung, and Scott Rogers… and the more they explained why I needed to support the line, the more I started to rethink my decision, and look at the line for the potential it offered.
And then, the more I read about the circumstances involving the creation of the subscription in the first place, the more I actually felt some sympathy towards Mattel, and wanted to give them my support.
As I understand it, DC Comics came in at the 11th hour and basically mandated that Mattel produce no more “classic” costume designs for retail, and that they wanted the new relaunch looks only. That led to Mattel scrambling to create this subscription option, and as they’ve said repeatedly, they had a very small window to get this organized, and a very small window to resift their focus. Of course the subscription seems poorly handled and a bit of a mess. Chances are, that’s because it really is a scramble trying to get it all organized. Simply the logistics alone must be a nightmare.
What the fanboys have been freaking out about and blaming Mattel, I see as Mattel trying to salvage the line, and give it a continued life under these new restrictions and unexpected timetables.
Now, make no mistake… I feel that Mattel made some poor decisions with the entire Classics line overall, but you know what? We got twenty waves of some pretty d@mned cool characters. I might not have wanted the Rainbow Lantern wave, but I can appreciate them trying to work in some modern figures into the line for variety.
Do I have some problems with how the subscription line is being presented? Absolutely. With the subscription line, it’s *supposed* to be pure classics. So… why would they offer an Atrocious? Or even allow for the option of voting for a Black Lantern Swamp Thing? THAT’s my biggest issue. Inconsistency… If I’m signing up for a classics line, I want to see classics only.
Still, I love the Jay sculpt. I’d love to get a Rocket Red. Poison Ivy, if she’s a mostly new sculpt, could be amazing. Even with some potential bumps along the way (I personally don’t want any Metal Men figures, but I absolutely want them made for those fans that want them), I figure it’s worth it for me to get the subscription. The good would (hopefully) outweigh the bad.
And, after a year, if I still wasn’t happy with the subscription I simply wouldn’t renew. Easy as that. However, after seeing the amazing range of characters worked into the Masters of the Universe line, I’m hoping for something similarly amazing with the DCUC subscription.
Admittedly, the subscription is fighting an uphill battle from the start: DC Direct has produced a ton of classic characters already, there will be the new modern Mattel DC line on the shelves, and the DC Universe is SO vast that it’ll be hard to please everybody with every figure offered. That’s a lot of DC offerings already out there (versus the relatively nonexistent MOTU or Ghostbusters merchandise). Maybe a Batman-centric subscription might be more enticing to me personally, or at least a clearer overall direction to the line. It’s that uncertainty that keeps me a bit wary. I have *no* desire for any more Rainbow Lanterns to be creeping into the line-up.
That said, I’m glad they didn’t unveil the entire line (and chances are even Mattel doesn’t have the entire slots 100% locked in). I’ve seen enough with Jay, Starman, and Ivy to figure it’s worth the risk, and I’m actually excited about the possibility of being surprised each month with the new offering.
When it comes down to the very basics, I would much rather see the subscription run for a year and then decide for myself whether or not to renew, versus the subscription never getting off the ground, and us fans always wondering what could have been.
That’s just where I’m coming from, and I felt I really wanted to dive in and see if I could do my part to help get the line off the ground.