Yesterday Mattel held their big DC/Mattel: A Heroic Partnership panel at the 2010 Comic Con International in San Diego.
Like many fans of the 3-3/4" DC Universe Infinite Heroes line I anxiously awaited news about the line. It’s been a bumpy road since the lines debut two years ago with problems with distribution, sculpting, articulation, breakage, choices in character selection, and more. Still the faithful held in there. There were still so many key moments and characters in DC Comics history needing representation in this line (ahem…Darkseid!), but going into Comic Con the future seemed bleak. Our hopes were somewhat bolstered by some comments in recent Mattel Q&As about their commitment to the 3-3/4" scale, big plans in the works, etc.
So, what was the news out of yesterdays big panel?
"Infinite Heroes will be Green Lantern-centric in 2011"
That’s it. Move along now.
A slide was shown with the Green Lantern symbol on it. No text. No pictures.
Now, I understand making the line focus on the Green Lantern section of the DCU in 2011 with the big Martin Campbell-helmed movie coming out starring Ryan Reynolds. I don’t have a problem with that. I love the Green Lantern characters and mythos, and I think the line should have been heavy on GL-related characters from the get go with Green Lantern driving so much of the overall DCU storylines at DC Comics over the past couple years from the Sinestro Corps War to Blackest Night on to the current Brightest Day series.
However, where I have a real beef with Mattel is how they handled this news.
Mattel/Toy Guru/Matty/Scott Neitlich knows that there is a devoted segment of fans waiting for news about the future. Yeah, we may not be as vocal (or perhaps even as numerous) at JLU fans or DCUC fans, but we’re out there and I strongly feel that we deserved better than a single sentence.
Now, I understand how the toy industry works. Perhaps plans were in flux. Lines are being worked out and developed. Maybe there wasn’t much concrete info to share yet. But, I think that could have – nay – should have been explained better. But, Mattel is also constantly telling us via those Q&A sessions that product development generally takes 12 – 18 months from concept to store shelves. There had to be something more he could have said about where Infinite Heroes was headed.
Green Lantern-centric? What exactly does that mean? Will we still see non-GL related characters? Are we talking movie designs? Comic designs? Both?
Since no other figures were shown or even mentioned can we assume that there’s nothing new for Infinite Heroes until 2011?
There had to be more information that could have been shared with fans. With consumers.
Something, anything, more than just a single sentence.
Thanks for letting me get that off my chest folks. I don’t rant often, but I felt this needed to be said.