Comments on: Pre-TF2012: Mattel’s The Dark Knight Rises

By: demoncat

demoncat — Fri, 03 Feb 2012 03:10:18 +0000

mattel is just doing with what they feel worked for them after all the only experiance they ever had with the action figure market was motu in the early days being mostly the home of the barbie doll. though Mattel may knowing how much money the batman license brings may up their game with dark knight rises though the way they did the green lantern movie doubtful they will have change their methods a little.

By: Jasper

Jasper — Thu, 02 Feb 2012 07:11:37 +0000

I just miss the 5 inch basic figures that toy companies used to produce. For me that’s the best scale for kids

By: Jeff Cope

Jeff Cope — Wed, 01 Feb 2012 20:47:26 +0000

Dan, you’re buying in to the fallacy that you “need that size to get detail”. It’s just simply not true. I’ve seen as much detail, if not more, in gaming miniatures that are only 1″ high as I’ve seen in most 6″ figures.

I’m fine with the toys straying from the movie to keep the questionable content away from kids. What bugs me is that when Mattel says, “This small scale line is for kids” they use that as justification to go with the same 5 pt articulation structure that failed for them with the Green Lantern line. Why draw that line? If the small scale line featured, say, Marvel Universe articulation then it would appeal to kids AND collectors and generate more revenue for Mattel. Instead, most collectors will pass the “kids line” by.

By: DanMan

DanMan — Wed, 01 Feb 2012 17:19:40 +0000

It’s important to note that the movie itself is not for kids, with The Dark Knight really pushing the limits of the PG-13 rating. The toys should really stray from the basis of the movie just to appeal to kids at all. Collectors will get the Movie Masters line. The past decade has firmly established 6-7″ scale as THE scale for collectors items primarily because you need that size to get great detail (yeah I know there’s some impressive smaller scale stuff).

By: Jeff Cope

Jeff Cope — Wed, 01 Feb 2012 14:39:17 +0000

http://www.toyark.com/news/dc-toy-news-5/first-pic-of-mattels-dark-knight-rises-toys-5265/

By: bnjmnrlyr

bnjmnrlyr — Wed, 01 Feb 2012 14:16:54 +0000

Its unfortunate to hear this as I haven’t seen or heard anything about the toys yet. (if you could provide a link to some pics that’d be cool)

I wish I was more surprised by the news … here’s hoping for some surprises when Toy Fair actually opens