One of the 2012 toylines that I am most awaiting and most nervous about is The Hobbit (and the Lord of the Rings). I’m a huge fan of the books and the films, and cannot wait for December to roll around so that we may all be transported back to the magical and wonderful world of New Zealand…um, I mean Middle Earth. I have huge expectations for Peter Jackson’s return to the world created by J.R.R. Tolkien. But, what about the toys?
Frankly, the toyline is a huge question mark. I’ve no idea what to expect. Are we to judge the output of The Bridge Direct based soley upon their Zhu Zhu Pets and Justin Beiber products? Is that fair? Only, I suppose, if the same people who worked on those are working on the Tolkien lines. But, we don’t know that. Likely it’s a different brand manager, different sculptors, etc. The Bridge Direct has said they want their work on these products to put them on the action figure industry map. They must have done something to wow WB Consumer Products and be awarded the license in the first place.
What am I hoping for? C’mon. You know what I’m going to say. I want a solid 4″ line based on the new movies and the Lord of the Rings Trilogy. Yes, Toy Biz did some amazing work on the original figures and I understand fans would like Hobbit toys to be compatible. I get that. But, I still hope for an extensive 4″ line. We know they are planning Basic Figures and highly-detailed Collectors Figures, so maybe there’ll be 4″ and 6″ figures and everyone’ll be happy.
I just pray they’re good!